Angelia Teo

Professional Overview

Angelia Teo is an experienced marketing and content strategist with a strong track record of driving business growth and consumer insights. As the Head of BPC, Insight and Content at Mintel, she is responsible for overseeing the development and delivery of comprehensive market intelligence and content solutions that empower clients to make informed business decisions.

Experience Summary

Current Role

Angelia has been the Head of BPC, Insight and Content at Mintel since 2017. In this role, she leads a team of researchers and content creators to generate high-impact insights and thought-provoking content across various industries. Under her guidance, the team has consistently delivered valuable market data, trend analysis, and strategic recommendations that have enabled Mintel's clients to stay ahead of the curve.

Career Progression

Prior to joining Mintel, Angelia held several senior marketing and content roles, including Head of Content Marketing at Haymarket Media Group and Content Director, Asia Pacific at WGSN. She has extensive experience in developing content strategies, managing editorial teams, and driving content-led campaigns that engage target audiences. Angelia's diverse background in journalism, marketing, and consulting has equipped her with a well-rounded understanding of the evolving needs of modern businesses.

Academic Background

Angelia holds a Bachelor of Arts in Journalism from the Royal Melbourne Institute of Technology, where she honed her skills in research, writing, and storytelling.

Areas of Expertise

• Content strategy and development

• Market research and consumer insights

• Digital marketing and content optimization

• Team leadership and cross-functional collaboration

• Industry trends analysis and strategic planning

Professional Impact

Under Angelia's leadership, the BPC, Insight and Content team at Mintel has consistently delivered high-quality content that has been widely recognized within the industry. The team's insights and reports have been instrumental in helping clients navigate complex market dynamics and make informed business decisions. Angelia's ability to translate data into actionable strategies has earned her a reputation as a trusted advisor and thought leader in the consumer and market intelligence space.

Conclusion

With her extensive experience, proven track record, and deep industry knowledge, Angelia Teo is a strategic and innovative leader who is well-positioned to continue driving growth and delivering exceptional value for Mintel and its clients.