Angelica Parra

Senior Product Designer | Medellin, Antioquia, Colombia

Professional Overview

Angelica Parra is a seasoned Senior Product Designer with extensive experience in creating user-centric digital experiences. Her expertise spans the full product design lifecycle, from user research and ideation to implementation and iterative improvement. Angelica is passionate about applying human-centered design principles to drive innovation and deliver impactful solutions for clients across various industries.

Experience Summary

Current Role

Angelica currently serves as a Senior Product Designer at Ontop, a prominent technology company based in Medellin, Colombia. In this role, she is responsible for leading the design vision and driving the development of cutting-edge products that address the evolving needs of Ontop's diverse customer base. Angelica's keen eye for detail, problem-solving acumen, and collaborative approach have been instrumental in ensuring the success of Ontop's product offerings.

Career Progression

Prior to her current role, Angelica held the position of UX Design Lead Accessibility | Design System at Bancolombia, where she spearheaded the implementation of accessible design practices and the development of a robust design system. Her contributions in this role significantly enhanced the user experience and accessibility of Bancolombia's digital platforms, making them more inclusive and user-friendly.

Angelica's earlier career experiences include roles as a UX Designer at Multiplica Talent, where she provided insourcing services to Bancolombia, and as a Product Designer at Symplifica, where she played a pivotal role in shaping the user experience of the company's innovative solutions.

Academic Background

Angelica holds a Bachelor's degree in Industrial Design from the University of Los Andes, where she honed her design skills and developed a deep understanding of human-centered design principles.

Areas of Expertise

• User research and persona development

• Interaction design and information architecture

• Visual design and UI/UX best practices

• Accessibility and inclusive design

• Design system development and implementation

• Agile design methodology and cross-functional collaboration

Professional Impact

Throughout her career, Angelica has consistently delivered exceptional results, as evidenced by her contributions to Bancolombia's award-winning accessibility initiatives and Ontop's rapidly growing suite of innovative products. Her dedication to continuous learning, her ability to translate complex user needs into intuitive digital solutions, and her commitment to fostering a collaborative, user-centric design culture have earned her a reputation as a highly respected and impactful product designer within the industry.

Conclusion

Angelica Parra's impressive track record, coupled with her passion for user-centered design and her strong technical expertise, position her as a valuable asset to any organization looking to create exceptional digital experiences that drive business growth and customer satisfaction. Her demonstrated ability to thrive in fast-paced, dynamic environments and her strategic vision make her an excellent candidate for senior-level product design roles.