Angi Veek

Senior Director of Customer Experience

Professional Overview
Angi Veek is a seasoned customer experience professional with over 20 years of experience in the food and beverage industry. As the Senior Director of Customer Experience at Dutch Bros Coffee, she leverages her deep understanding of customer needs and engagement strategies to drive exceptional service, brand loyalty, and business growth.

Experience Summary

Current Role
In her current role as Senior Director of Customer Experience at Dutch Bros Coffee, Angi is responsible for overseeing the development and implementation of comprehensive customer experience strategies. She leads a team of experienced professionals to ensure consistent, high-quality service across the organization's rapidly expanding network of drive-thru locations. Under Angi's leadership, Dutch Bros has consistently maintained industry-leading customer satisfaction scores and Net Promoter Scores, positioning the brand as a pioneer in the coffee shop segment.

Career Progression
Prior to her current role, Angi served as the Director of Customer Experience at Dutch Bros Coffee, where she played a pivotal role in scaling the company's customer-centric approach as it grew to over 500 locations nationwide. Earlier in her career, Angi held the position of Youth Corrections Unit Coordinator and Group Life Coordinator at the Oregon Youth Authority, where she developed essential leadership and problem-solving skills.

Academic Background
Angi holds a Bachelor's degree in Psychology from the University of Oregon, where she graduated with honors. Her academic background in human behavior and interpersonal dynamics has been instrumental in shaping her approach to customer experience management.

Areas of Expertise

• Customer experience strategy and implementation

• Operational efficiency and process optimization

• Talent development and team management

• Data-driven decision-making and performance analytics

• Innovative brand engagement and loyalty programs

Professional Impact
During her tenure at Dutch Bros, Angi has led the development and rollout of several industry-leading customer experience initiatives, including a personalized rewards program, a comprehensive employee training curriculum, and a real-time customer feedback system. These initiatives have contributed to Dutch Bros' impressive growth and solidified its reputation as a customer-centric brand in the highly competitive coffee shop industry.

Conclusion
Angi Veek is a seasoned customer experience expert with a proven track record of driving operational excellence and fostering deep brand loyalty. Her strategic vision, data-driven approach, and commitment to exceptional service have been instrumental in Dutch Bros' continued success and expansion. As the Senior Director of Customer Experience, Angi is poised to further cement the company's position as an industry leader in customer-centric innovation.