Professional Summary
Professional Overview
Angie Eckelkamp is a seasoned marketing executive with over 20 years of experience in the food and beverage industry. As the Chief Marketing Officer at Kilwins Chocolates Franchise, Inc., she is responsible for leading the company's marketing strategy and driving growth across the franchise network.
Experience Summary
Current Role
As the Chief Marketing Officer at Kilwins Chocolates Franchise, Inc., Angie is responsible for overseeing all aspects of the company's marketing and brand initiatives. She leads a team of marketing professionals in developing and executing integrated campaigns that enhance brand awareness, drive customer engagement, and support the expansion of the franchise network.
Career Progression
Angie has held several leadership roles in the marketing and operations functions of prominent food and beverage brands, including Nothing Bundt Cakes, Bar Louie, and On The Border Mexican Grill & Cantina. During her tenure, she has demonstrated a strong track record of driving revenue growth, improving operational efficiency, and enhancing brand positioning. Her diverse experience across the industry has equipped her with a deep understanding of consumer insights, digital marketing, and franchise development.
In addition to her corporate roles, Angie is an active advisor on the boards of several organizations, including the Center for BrainHealth, Gifting Brands, and Technomic Inc. Her involvement in these advisory capacities allows her to share her expertise and contribute to the advancement of the industry.
Academic Background
Angie holds a Bachelor of Business Administration (BBA) degree from Southern Methodist University - Cox School of Business and a Master of Science in Marketing Research (MSMR) from The University of Texas at Arlington.
Areas of Expertise
- Strategic marketing and brand management
- Digital marketing and e-commerce
- Franchise development and operations
- Consumer insights and data-driven decision making
- Collaborative leadership and team building
Professional Impact
Throughout her career, Angie has demonstrated a strong commitment to driving measurable results. At Nothing Bundt Cakes, she led the development and execution of a comprehensive marketing strategy that contributed to the brand's rapid expansion, with the opening of over 300 new franchise locations during her tenure. Her innovative approaches to digital marketing and customer engagement have been instrumental in driving customer acquisition and loyalty.
Conclusion
Angie Eckelkamp is a highly respected marketing leader with a proven track record of success in the food and beverage industry. Her deep expertise, strategic vision, and collaborative leadership style make her a valuable asset to Kilwins Chocolates Franchise, Inc. as the company continues to expand its national footprint and strengthen its brand presence.