Anh Vu-Lieberman, Chief Marketing Officer

Professional Overview

Anh Vu-Lieberman is a seasoned marketing executive with a proven track record of driving transformative growth and innovation in the ecommerce industry. As the Chief Marketing Officer at Nogin, she is responsible for leading the company's marketing strategy, overseeing key functions such as CRM, SEO, and personalization, and driving the organization's continued success in the competitive online retail landscape.

Experience Summary

Current Roles

Chief Marketing Officer, Nogin (2024-10-01 to Present)

Providing strategic leadership and direction for Nogin's marketing initiatives, focusing on optimizing customer acquisition, engagement, and retention.

Spearheading the company's CRM, SEO, and personalization efforts to enhance the customer experience and drive increased conversions.

Serving as Interim CEO at ModCloth, a subsidiary of Nogin, during a critical transition period.

Actively contributing to the Ecommerce Innovation Alliance as Treasurer, leveraging her expertise to shape industry best practices.

Serving on the advisory board of eTail™, providing valuable insights and strategic guidance to the ecommerce community.

Career Progression

Senior Vice President of CRM, SEO and Personalization, Nogin (2024-06-01 to 2024-11-01)

Led the development and implementation of Nogin's advanced CRM, SEO, and personalization strategies, resulting in a significant increase in customer lifetime value and improved search engine visibility.

Played a key role in the successful integration of ModCloth's marketing operations following the acquisition.

Vice President of Conversion Rate and Site Optimization, Nogin (2022-12-01 to 2024-07-01)

Spearheaded the optimization of Nogin's ecommerce platforms, driving a 23% increase in overall conversion rates through data-driven insights and strategic implementation.

Implemented innovative personalization and A/B testing initiatives, enhancing the customer experience and boosting engagement.

Strategic Advisor, Alchemy Fine Home (2020-03-01 to 2025-03-01)

Provided strategic guidance and expertise to Alchemy Fine Home, a leading luxury home decor brand, to support their digital transformation and ecommerce growth.

Collaborated with the leadership team to develop and execute successful marketing campaigns, resulting in a 15% increase in online sales.

Academic Background

Anh Vu-Lieberman holds a Bachelor of Science in Marketing from the University of California, Los Angeles, where she graduated with honors.

Areas of Expertise

Ecommerce marketing strategy and execution

Customer relationship management (CRM)

Search engine optimization (SEO) and search engine marketing (SEM)

Conversion rate optimization and site usability

Omnichannel marketing and personalization

Project management and cross-functional collaboration

Strategic planning and business development

Professional Impact

Spearheaded the implementation of advanced CRM and personalization strategies at Nogin, resulting in a 17% increase in customer lifetime value.

Developed and executed innovative SEO and SEM campaigns, driving a 25% improvement in organic search traffic and a 19% increase in paid conversions.

Served as a strategic advisor to Alchemy Fine Home, contributing to a 15% increase in online sales and a 22% improvement in customer engagement.

Actively involved in industry organizations, such as the Ecommerce Innovation Alliance and eTail™, where she has shared her expertise and insights to shape best practices in the ecommerce sector.

Conclusion

Anh Vu-Lieberman is a seasoned marketing executive with a proven track record of driving transformative growth and innovation in the ecommerce industry. As the Chief Marketing Officer at Nogin, she is leveraging her extensive expertise in CRM, SEO, and personalization to enhance the customer experience and propel the company's continued success in the highly competitive online retail landscape. Anh's strategic vision, data-driven approach, and industry leadership make her a valuable asset to Nogin and the broader ecommerce community.