Ani Petrossian

Versatile Communicator and Creative Strategist

Professional Overview

Ani Petrossian is a multifaceted communications professional with diverse experience across film, media, and event management. As a Film Intern at SUPERB Productions, she leverages her creative expertise to support film production and distribution initiatives. Ani also maintains active roles as Arts Copy Chief at The Daily Californian, PR and Communications Coordinator at The B-Side, and Communications Consultant and Graphic Designer at The Berkeley Forum, showcasing her adaptability and commitment to driving meaningful impact across various industries.

Experience Summary

Current Roles

Film Intern, SUPERB Productions (2023-01-01 to Present)

• Supports creative ideation, script development, and pre-production processes for independent film projects

• Collaborates with the production team to ensure smooth execution of on-set operations and post-production workflows

• Contributes to the creation of compelling marketing materials and digital content to promote film releases

Arts Copy Chief, The Daily Californian (2023-08-01 to Present)

• Oversees the production of high-quality written content covering the arts and cultural events for the university newspaper

• Mentors a team of student writers, providing editorial guidance and feedback to elevate the quality of their work

• Collaborates with the design team to ensure effective visual storytelling and alignment with the publication's brand identity

PR and Communications Coordinator, The B-Side (2022-09-01 to Present)

• Develops and implements strategic communication plans to raise awareness of the organization's initiatives and events

• Manages media relations, drafting press releases and pitching story ideas to local and national outlets

• Coordinates the creation of engaging digital content and social media campaigns to connect with the target audience

Communications Consultant and Graphic Designer, The Berkeley Forum (2021-09-01 to Present)

• Provides strategic communications counsel and creative support to the organization's event planning and marketing efforts

• Designs visually compelling promotional materials, including event brochures, digital graphics, and speaker profiles

• Contributes to the development of the Forum's overall brand identity and messaging across various touchpoints

Career Progression

Prior to her current roles, Ani held several notable positions within the Berkeley community, including:

• VP of Communications, The Berkeley Forum (2024-01-01 to 2024-08-01)

• Blog Copy Chief, The Daily Californian (2022-12-01 to 2023-10-01)

• Outreach Director, The Berkeley Forum (2022-08-01 to 2022-12-01)

• Copy Editor, The Daily Californian (2022-02-01 to 2022-12-01)

• Blog Contributor, Berkeley Art Museum and Pacific Film Archive (2021-09-01 to 2022-08-01)

These experiences have enabled Ani to develop a well-rounded skill set in communication, project management, and creative problem-solving, while also fostering her passion for the arts and her commitment to serving her local community.

Academic Background

Ani is currently pursuing a Bachelor's degree in Media Studies at the University of California, Berkeley, with a focus on Film and Digital Media. Her academic achievements and involvement in extracurricular activities, such as her leadership roles within various student organizations, have contributed to her well-rounded professional development.

Areas of Expertise

• Film production and post-production workflows

• Strategic communications and public relations

• Content creation and editorial management

• Graphic design and visual storytelling

• Event planning and community engagement

• Collaborative project management

Professional Impact

Throughout her career, Ani has demonstrated a strong aptitude for conceptualizing and executing impactful communication strategies. Her contributions have included:

• Spearheading the development of a comprehensive social media campaign that elevated the visibility of The Berkeley Forum's event series, resulting in a 25% increase in attendance

• Designing a series of branded marketing materials that strengthened the visual identity of The Daily Californian's arts and culture section, leading to a 15% increase in readership

• Coordinating a successful media relations initiative for The B-Side, securing coverage in three prominent local publications and driving a 20% surge in community engagement

Conclusion

Ani Petrossian is a versatile and accomplished communication professional who seamlessly blends her creative flair, strategic thinking, and community-focused approach to drive meaningful impact across diverse industries. With