Anika Majithia
Global General Manager - Head of Urban Decay
Professional Overview
Anika Majithia is a seasoned global beauty industry executive with over a decade of experience leading brand strategy, product innovation, and marketing for prominent cosmetics companies. As the Global General Manager and Head of Urban Decay, she is responsible for driving the strategic vision, product development, and go-to-market execution for this renowned prestige makeup brand. Majithia's deep expertise spans the mass and prestige makeup categories, with a proven track record of delivering impactful brand transformations and driving commercial success.
Experience Summary
Current Role
Anika Majithia currently serves as the Global General Manager - Head of Urban Decay, a position she has held since September 2024. In this role, she is tasked with spearheading the overall strategic direction of the brand, overseeing product innovation, and leading the global marketing and commercial efforts. Under her leadership, Majithia has reinvigorated the Urban Decay brand, introducing a new product pipeline that has resonated with both existing and new consumers, ultimately driving double-digit revenue growth.
Career Progression
Prior to her current role, Majithia held several senior leadership positions within the L'Oréal and NYX Professional Makeup organizations. As the Senior Vice President of Global Brand Innovation at NYX, she was instrumental in developing and launching successful new product lines that expanded the brand's reach and appeal. As the General Manager of UK Mass Makeup at L'Oréal, she led the strategic and operational transformation of the Maybelline, NYX, and Essie brands, resulting in significant market share gains.
Majithia's earlier career was also marked by progressive roles at L'Oréal, where she honed her expertise in brand marketing, product development, and national account management for the L'Oréal Paris Makeup brand.
Academic Background
Anika Majithia holds a Bachelor of Business Administration (BBA) degree from the University of Southern California, where she graduated with distinction, and a Master of Business Administration (MBA) from the University of California, Los Angeles (UCLA) Anderson School of Management.
Areas of Expertise
- Brand strategy and repositioning
- Product innovation and pipeline management
- Global marketing and communication
- P&L management and commercial performance
- Cross-functional leadership and team building
Professional Impact
Throughout her career, Majithia has demonstrated a keen ability to drive transformational change and deliver exceptional business results. Her strategic vision, coupled with her deep understanding of consumer insights and market trends, has enabled her to guide the successful reinvention of several leading cosmetics brands.
Conclusion
Anika Majithia is a dynamic and versatile global beauty industry leader who has consistently delivered impactful and sustainable growth for the brands she has overseen. Her strong commercial acumen, innovative mindset, and collaborative leadership style make her a valuable asset in the ever-evolving cosmetics landscape. As the Global General Manager - Head of Urban Decay, Majithia is poised to continue driving the brand's success and cementing its position as a premier prestige makeup brand worldwide.
