Anirban Sengupta is a seasoned retail professional with over 20 years of experience in category management, brand development, and omnichannel strategy. He currently serves as the Category Manager at The Souled Store, where he is responsible for driving category growth, optimizing product assortment, and enhancing customer experiences across both online and offline channels.
Experience Summary
Current Role
As the Category Manager at The Souled Store, Anirban oversees the strategic planning and execution of multiple product categories, including apparel, accessories, and lifestyle offerings. He leverages his deep understanding of consumer trends and market dynamics to develop and implement innovative category strategies that drive revenue growth and profitability. Through his data-driven approach and collaborative leadership, Anirban has played a pivotal role in strengthening The Souled Store's market position and cementing its reputation as a leading destination for trendy and authentic merchandise.
Career Progression
Prior to his current role, Anirban held several senior positions at Reliance Retail, where he spearheaded the development and expansion of private label brands across various categories, including men's innerwear, women's lingerie, and children's apparel. He also served as the Head of External Brands for the Ajio Business division, where he successfully onboarded and managed a diverse portfolio of leading national and international brands. Earlier in his career, Anirban gained valuable experience in merchandising, sourcing, and retail operations, holding roles at Naaptol Online Shopping, HomeShop18, and Reliance Industries Limited.
Academic Background
Anirban holds a Bachelor's degree in Textile Technology from the National Institute of Fashion Technology (NIFT), India. He is a seasoned industry expert with a strong command of retail and merchandising principles, as well as a keen eye for emerging trends and consumer preferences.
Areas of Expertise
- Category management and optimization
- Brand development and portfolio management
- Omnichannel retail strategy and execution
- Merchandise planning and inventory control
- Sourcing and supply chain management
- Data-driven decision making and analytics
Professional Impact
Throughout his career, Anirban has consistently demonstrated his ability to drive business growth and operational excellence. At Reliance Retail, he successfully launched and scaled multiple private label brands, achieving double-digit year-over-year growth across key categories. As the Head of External Brands for Ajio, he spearheaded the onboarding of high-profile labels, contributing to the platform's expansion and enhanced brand positioning.
Conclusion
Anirban Sengupta is a versatile and accomplished retail professional with a proven track record of driving transformative change and delivering measurable results. His deep industry expertise, collaborative leadership style, and strategic vision make him a valuable asset in the ever-evolving retail landscape. Anirban is poised to continue his successful career trajectory, leveraging his extensive experience to propel The Souled Store and other leading retail organizations to new heights of growth and innovation.
