Anja Sailer

Head of Digital Transformation
Bonn, North Rhine-Westphalia, Germany

Professional Overview

Anja Sailer is a seasoned digital transformation leader with over 15 years of experience driving innovation and organizational change. As the Head of Digital Transformation at Welthungerhilfe, a leading international development organization, she is responsible for spearheading the company's digital strategy and overseeing the implementation of cutting-edge technologies to enhance operational efficiency and service delivery.

Experience Summary

Current Role

Head of Digital Transformation, Welthungerhilfe (2020-05-01 to Present)

• Develop and execute Welthungerhilfe's comprehensive digital transformation roadmap, aligning technology initiatives with the organization's strategic goals

• Lead cross-functional teams to identify, evaluate, and implement digital solutions that streamline workflows, improve data management, and enhance the donor and beneficiary experience

• Foster a culture of innovation and digital adoption across the organization, providing training and support to ensure successful technology integration

• Collaborate with executive leadership to assess the impact of digital initiatives, measure key performance indicators, and continuously optimize the digital transformation strategy

Career Progression

Head of Engagement & Onlinemarketing, Welthungerhilfe (2016-10-01 to 2020-10-01)

• Spearheaded the organization's online engagement strategy, driving a 25% increase in digital donor and supporter acquisition

• Developed and executed multichannel marketing campaigns that enhanced brand awareness and strengthened stakeholder relationships

Head of Engagement, Welthungerhilfe (2012-12-01 to 2016-10-01)

• Managed a team of engagement specialists to deliver high-impact events, community outreach, and corporate partnership initiatives

• Played a key role in the redesign of Welthungerhilfe's website, improving user experience and increasing online donations by 18%

Senior Manager, National Olympic & Paralympic Committees, Olympic Winter Games Vancouver 2010, VANOC (2009-01-01 to 2010-05-01)

• Coordinated the logistics and operations for the successful hosting of the 2010 Olympic Winter Games in Vancouver, Canada

Academic Background

Master of Business Administration (MBA), University of Cologne

• Specialized in Strategic Management and Organizational Change

Areas of Expertise

• Digital transformation strategy and implementation

• Change management and organizational development

• Multichannel marketing and donor/stakeholder engagement

• Project management and cross-functional team leadership

• International development and humanitarian aid operations

Professional Impact

• Spearheaded the successful implementation of a new donor management system at Welthungerhilfe, resulting in a 20% increase in online donations and a 15% improvement in donor retention rates

• Collaborated with the marketing team to develop a comprehensive social media strategy, driving a 35% increase in online engagement and a 22% growth in the organization's social media follower base

• Established a digital innovation lab at Welthungerhilfe, fostering a culture of experimentation and enabling the rapid prototyping and deployment of new digital solutions

Conclusion

Anja Sailer is a visionary digital transformation leader with a proven track record of driving organizational change and leveraging technology to achieve strategic objectives. Her extensive experience in the international development sector, combined with her expertise in digital solutions, marketing, and stakeholder engagement, positions her as a valuable asset in driving Welthungerhilfe's digital transformation and increasing its global impact.