Anjali Krishnan

Chief Marketing Officer

Professional Overview
Anjali Krishnan is a seasoned marketing executive with a proven track record of driving growth and digital transformation for innovative technology companies. As the Chief Marketing Officer at Zen Educate and the Programme Director at SheWorkz for Zilingo, she leverages her diverse expertise in product marketing, digital strategy, and brand management to deliver impactful results.

Experience Summary

Current Roles
Chief Marketing Officer, Zen Educate (Present)

• Responsible for leading the company's overall marketing strategy, including brand positioning, digital campaigns, and go-to-market initiatives

• Oversees the development and execution of data-driven marketing programs to drive customer acquisition, engagement, and retention

• Collaborates cross-functionally to align marketing efforts with broader business objectives and maximize the impact of marketing investments

Programme Director, SheWorkz, Zilingo (Present)

• Spearheads the SheWorkz initiative, a program aimed at empowering and supporting women entrepreneurs in the technology industry

• Develops and implements comprehensive program strategies, including networking events, mentorship opportunities, and educational workshops

• Fosters a vibrant community of female founders and leaders, facilitating knowledge sharing and collaborative initiatives

Career Progression
Prior to her current roles, Anjali has held various marketing leadership positions, including:

• Product Marketing Manager, Semantics3

• Marketing Manager, Prep Zone

• Founder and Designer, Tuni

Throughout her career, Anjali has demonstrated a strong ability to drive growth, build brand equity, and deliver measurable results for the organizations she has served.

Academic Background
Anjali holds a Bachelor's degree in Business Administration from the University of Oxford, where she graduated with distinction and was recognized for her academic excellence.

Areas of Expertise

• Digital marketing strategy and execution

• Brand positioning and identity development

• Product marketing and go-to-market planning

• Data-driven campaign optimization and performance analytics

• Cross-functional collaboration and team leadership

Professional Impact

• Spearheaded the rebranding and digital transformation of Zen Educate, leading to a significant increase in brand awareness and customer acquisition

• Developed and launched the SheWorkz program at Zilingo, creating a thriving community of female entrepreneurs and driving increased engagement and program participation

• Demonstrated a proven track record of delivering measurable marketing results, including increased website traffic, lead generation, and revenue growth for the companies she has served

Conclusion
Anjali Krishnan is a versatile marketing leader with a strong background in driving growth and innovation for technology-driven organizations. With her strategic mindset, digital expertise, and collaborative approach, she is well-equipped to guide companies through the evolving marketing landscape and unlock new opportunities for success.