Anke Preussner-Espenhain
Accomplished CFO/CMO with Extensive Financial and Operational Expertise
Professional Overview
Anke Preussner-Espenhain is an experienced finance and marketing executive with a proven track record of driving strategic growth and operational excellence. As the CFO/CMO of Arconda Systems AG, she leverages her diverse background in accounting, financial management, and marketing to optimize business performance and spearhead innovative initiatives.
Experience Summary
Current Role
As the CFO/CMO of Arconda Systems AG since 2012, Anke is responsible for overseeing the company's financial operations, developing and executing marketing strategies, and collaborating with the executive team to drive the organization's long-term success. She has played a pivotal role in streamlining financial processes, implementing cost-saving measures, and establishing data-driven marketing campaigns that have significantly increased the company's market visibility and customer acquisition.
Career Progression
Prior to her current role, Anke served as the CFO of Arconda AG from 2005 to 2012, where she was instrumental in improving the company's financial health and operational efficiency. Earlier in her career, she held positions in revision and controlling at ASG GmbH and in payroll and financial accounting at FE Consulting GmbH, honing her expertise in financial management and analysis.
Academic Background
Anke holds a strong academic foundation, having completed her studies in the relevant fields. She is a dedicated professional committed to continuous learning and development to stay at the forefront of industry trends and best practices.
Areas of Expertise
- Financial management and reporting
- Cost optimization and resource allocation
- Strategic planning and decision-making
- Marketing strategy and campaign development
- Cross-functional collaboration and team leadership
Professional Impact
During her tenure at Arconda Systems AG, Anke has spearheaded several impactful initiatives, including the implementation of a robust financial management system that has enhanced the company's cash flow and profitability. She has also led the development of a comprehensive marketing strategy that has resulted in a significant increase in brand awareness and customer acquisition, positioning the company for long-term growth.
Conclusion
With her exceptional financial acumen, strategic marketing expertise, and proven leadership abilities, Anke Preussner-Espenhain is a valuable asset to Arconda Systems AG. Her unwavering commitment to driving operational excellence and sustainable growth makes her a versatile and influential executive in the industry.