AG

Ankit Gupta

Ankit Gupta - Versatile Marketing Leader and Entrepreneur



Professional Overview



Ankit Gupta is a seasoned marketing professional and successful entrepreneur with a proven track record of driving growth and innovation across diverse industries. As the Co-Founder of SipBetter and Founder of remote CMO, he leverages his deep expertise in performance marketing, brand strategy, and digital transformation to help businesses thrive in the ever-evolving digital landscape.

Experience Summary



Current Roles



Co-Founder, SipBetter (2024-02-01 to Present)
  • Responsible for establishing the strategic vision and overseeing the execution of comprehensive marketing initiatives to propel the company's growth in the health and wellness sector.

  • Spearheaded the development of innovative product positioning and go-to-market strategies, resulting in a substantial increase in brand awareness and customer acquisition.

  • Fostered a data-driven, customer-centric approach to marketing, leveraging advanced analytics to optimize campaign performance and enhance the overall user experience.


Founder, remote CMO (2022-02-01 to Present)
  • Provides fractional Chief Marketing Officer (CMO) services to startups and small businesses, offering strategic guidance and hands-on support in all aspects of marketing.

  • Collaborates closely with clients to develop and implement tailored marketing strategies that align with their business objectives and drive measurable results.

  • Leverages a network of skilled marketing professionals to deliver comprehensive, end-to-end solutions that address the unique challenges faced by high-growth companies.


Marketing Advisor, Valeo Wellbeing (2021-06-01 to Present)
  • Serves as a trusted advisor to the executive team, providing strategic insights and recommendations to enhance the company's marketing initiatives and overall brand positioning.

  • Contributes to the development of innovative marketing campaigns and digital marketing strategies to strengthen customer engagement and drive sustainable growth.


Career Progression



Prior to his current roles, Ankit held various marketing leadership positions, including:
  • Fractional CMO at Wellcure (2024-02-01 to 2024-10-01)

  • Marketing Advisor at GoPuls (2022-07-01 to 2023-08-01)

  • CMO at Cros (2022-03-01 to 2024-09-01)

  • Marketing Director at Bussr (2020-02-01 to 2022-01-01)

  • Regional Head of Display & App Marketing at Jumia Group (2019-01-01 to 2020-01-01)

  • Regional - Performance Marketing Manager (Food Vertical) at Grab (2018-01-01 to 2019-01-01)

  • Regional - Performance Marketing Manager (Ride-hailing) at Grab (2017-01-01 to 2018-01-01)

  • Regional - Lead Acquisition / CRM at HappyFresh (2015-01-01 to 2017-01-01)

  • Sr. Manager - Online Marketing at Groupon (2014-01-01 to 2015-01-01)

  • Manager Online Marketing at Groupon (2011-01-01 to 2014-01-01)


Throughout his career, Ankit has demonstrated a strong ability to drive growth, optimize marketing operations, and deliver impactful results for a diverse range of clients and industries.

Academic Background



Ankit holds a Bachelor's degree in Business Administration from the University of Delhi, where he graduated with distinction.

Areas of Expertise



  • Performance marketing and digital advertising

  • Brand strategy and omnichannel marketing

  • Customer acquisition and retention

  • Data-driven decision-making and analytics

  • Cross-functional collaboration and team leadership

  • Entrepreneurship and business strategy


Professional Impact



Ankit's strategic vision, analytical mindset, and innovative approach have enabled him to deliver significant impact for the organizations he has worked with. Some of his notable achievements include:
  • Spearheaded the launch of a highly successful digital marketing campaign for a leading healthcare startup, resulting in a 25% increase in customer acquisition and a 30% improvement in user engagement.

  • Developed and implemented a comprehensive content marketing strategy for a global e-commerce platform, driving a 40% increase in organic website traffic and a 35% improvement in lead generation.

  • Played a pivotal role in the rebranding and repositioning of a fast-growing mobility