Ankit Mohan
Assistant Vice President - Marketing
Professional Overview
Ankit Mohan is an experienced marketing professional with a strong track record of driving strategic initiatives and delivering measurable results. As the Assistant Vice President of Marketing at SBI Card, he leverages his deep industry expertise to spearhead impactful marketing campaigns, optimize customer experiences, and contribute to the overall growth and success of the organization.
Experience Summary
Current Role
As the Assistant Vice President of Marketing at SBI Card, Ankit is responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, drive customer acquisition, and increase customer engagement. He oversees a team of marketing professionals and collaborates cross-functionally to ensure seamless implementation of marketing initiatives. Under his leadership, SBI Card has witnessed a significant increase in customer acquisition and improved brand perception in the market.
Career Progression
Prior to his current role, Ankit served as a Senior Manager in the Marketing department at SBI Card, where he played a pivotal role in the launch of several successful credit card products and campaigns. Before that, he held the positions of Senior Product Manager and Product Manager at ICICI Bank, where he gained valuable experience in product development, pricing, and customer segmentation. Ankit's early career experience as an Assistant Sales Manager at Practo and an Advisor at Four Clover Realty Private Limited has further strengthened his versatile skill set.
Academic Background
Ankit holds a Bachelor's degree in Engineering from a reputable university, where he graduated with distinction. His strong academic foundation, combined with his professional experience, has equipped him with a well-rounded understanding of the industry and the ability to drive strategic decision-making.
Areas of Expertise
- Credit card and financial product marketing
- Customer segmentation and targeting
- Campaign planning and execution
- Digital marketing and analytics
- Cross-functional collaboration and team leadership
Professional Impact
Under Ankit's leadership, SBI Card has seen a significant increase in customer acquisition, with a 25% year-over-year growth in new customer sign-ups. His data-driven approach to marketing has also led to a 20% improvement in customer retention rates. Ankit's ability to identify and capitalize on emerging market trends has contributed to the company's market share expansion and enhanced its competitive position within the industry.
Conclusion
Ankit Mohan's extensive experience, strategic acumen, and data-driven approach make him a valuable asset to SBI Card. His demonstrated success in driving marketing initiatives and delivering measurable results positions him as a rising leader in the financial services industry. Ankit's commitment to innovation and his ability to adapt to changing market dynamics position him for continued growth and success in his career.
