Ankur Gupta, Vice President - Marketing
Professional Overview
Ankur Gupta is a seasoned marketing executive with over two decades of experience driving growth and innovation in the technology and EdTech industries. As the Vice President of Marketing at Skillsoft, he oversees global marketing strategies and initiatives, leveraging his deep expertise in digital marketing, channel management, and customer community development.
Experience Summary
Current Role
As the Vice President of Marketing at Skillsoft, Ankur leads a team of marketing professionals responsible for driving brand awareness, lead generation, and customer engagement for the company's enterprise learning and talent management solutions. Under his leadership, Skillsoft has achieved significant improvements in marketing campaign performance and customer satisfaction.
Career Progression
Ankur's impressive career trajectory includes senior marketing roles at leading technology companies. Prior to his current position, he served as the Senior Director of Marketing & Center of Excellence at Skillsoft, where he spearheaded the development of innovative marketing strategies and initiatives. Earlier in his career, he held various marketing leadership positions at SumTotal Systems, LLC, including Director of Marketing Services, Director of Customer Community, and Director of Marketing.
Alongside his corporate roles, Ankur is an active angel investor and member of the EdTech Committee at SucSEED Ventures, where he leverages his expertise to support the growth of promising start-ups in the education technology space.
Academic Background
Ankur holds a Bachelor's degree in Computer Science from the University of Delhi, India, and has participated in various executive education programs and workshops to stay at the forefront of industry trends and best practices.
Areas of Expertise
- Digital marketing and content strategy
- Channel management and partner ecosystem development
- Customer community building and engagement
- Marketing analytics and performance optimization
- EdTech industry trends and innovation
Professional Impact
Under Ankur's leadership, Skillsoft has achieved significant improvements in marketing campaign performance, with a 25% increase in lead generation and a 20% improvement in customer satisfaction scores. He has also played a pivotal role in the successful integration of marketing strategies following Skillsoft's merger with Pluma, ensuring a seamless customer experience.
As an active investor and advisor, Ankur has leveraged his industry expertise to support the growth and development of several promising EdTech startups, contributing to their success and the overall advancement of the sector.
Conclusion
Ankur Gupta's extensive experience, strategic vision, and proven track record of driving marketing excellence make him a valuable asset to Skillsoft and the broader technology and EdTech industries. His commitment to innovation, customer-centricity, and professional development positions him for continued success in his current role and future endeavors.
