Professional Summary
Professional Overview
Ann Berchtold is an experienced marketing and communications professional with a passion for public art and placemaking. As the Director of Public Art and Placemaking at MIG, she leverages her expertise in strategic marketing, branding, and community engagement to create dynamic and impactful public art initiatives that enhance urban environments and foster a sense of place.
Experience Summary
Current Role
In her dual role as the Director of Public Art and Placemaking and the Director of Marketing and Communications at MIG, Ann is responsible for leading the firm's efforts to integrate public art and placemaking strategies into urban design and development projects. She works closely with municipal agencies, private developers, and community stakeholders to curate and implement site-specific public art installations, interactive experiences, and place-based initiatives that celebrate local culture, history, and identity.
Career Progression
Prior to joining MIG, Ann co-founded and served as the Director of Art San Diego Contemporary Art + Design, a leading art fair that showcased the work of emerging and established artists. She also held marketing and development roles at Olive Creative Strategies and SixteenFifty Creative Intelligence, where she honed her skills in brand strategy, event management, and digital marketing. Earlier in her career, Ann gained valuable experience in the hospitality industry, serving as the Associate Director of Catering at The Ritz-Carlton Hotel Company and the Director of Catering at La Valencia Hotel.
Academic Background
Ann holds a Bachelor's degree from a leading university, where she specialized in Marketing and Communications.
Areas of Expertise
- Public art curation and installation
- Placemaking strategy and community engagement
- Integrated marketing and communications
- Brand development and visual identity
- Event planning and management
- Hospitality and catering operations
Professional Impact
Under Ann's leadership, MIG has successfully delivered several high-profile public art projects that have transformed public spaces and garnered recognition from industry organizations. She has played a pivotal role in strengthening the firm's brand and expanding its presence in the public art and placemaking sectors.
Conclusion
With her extensive experience in marketing, communications, and public art, Ann Berchtold is a valuable asset to MIG and the communities they serve. Her passion for creating vibrant and engaging public spaces, coupled with her strategic thinking and collaborative approach, make her a driving force in the field of placemaking and urban design.