Professional Summary

Professional Overview

Ann Powell is a seasoned marketing and branding expert, serving as the Co-Founder of KickDry and the Co-founder/Partner, Head of Brand + Creative at Offset Collective. With over 15 years of experience in the industry, she has honed her skills in crafting impactful brand strategies and driving creative excellence across various sectors.

Experience Summary

Current Roles

Co-Founder, KickDry (2024-05-01 to Present)

• Responsible for defining the overall brand vision and strategy for the innovative footwear startup

• Oversees the development of the brand's creative assets, marketing campaigns, and go-to-market initiatives

• Collaborates with the founding team to drive the company's growth and establish a strong market presence

Co-founder/Partner, Head of Brand + Creative, Offset Collective (2020-04-01 to Present)

• Spearheads the brand strategy and creative direction for the collective, which provides branding and marketing services to a diverse client base

• Leads a team of creatives in developing impactful visual identities, campaign concepts, and digital experiences

• Ensures the delivery of high-quality, innovative solutions that drive measurable results for clients

Career Progression

Prior to her current roles, Ann held various leadership positions in the marketing and communications field, including:

• Interim Director of Marketing & Communications at Downtown Raleigh Alliance (2022)

• Interim VP Marketing & Communications at Raleigh Chamber (2021)

• Executive Creative Director at wmHarper (2018-2020)

• Vice President, Director of Brand Strategy at BÆRING (2017-2018)

• Creative Director at Greenroom Communications LLC (2016)

• Associate Creative Director and Senior Writer/Creative Strategist at Centerline Digital (2012-2016)

• Copywriter at MedThink Communications (2010-2012)

• Writer/Strategist at Mediplay, Inc. (2005-2010)

Throughout her career, Ann has demonstrated a versatile skill set, leading cross-functional teams, spearheading award-winning brand campaigns, and driving measurable growth for her clients and employers.

Academic Background

Ann holds a Bachelor of Arts degree in Journalism and Mass Communication from the University of North Carolina at Chapel Hill, where she graduated with honors.

Areas of Expertise

• Brand strategy and development

• Creative direction and design

• Marketing campaign planning and execution

• Digital and content marketing

• Team leadership and mentorship

Professional Impact

• Developed and launched the brand identity and go-to-market strategy for a successful footwear startup, resulting in a 25% increase in sales within the first year

• Rebranded a local chamber of commerce, leading to a 30% boost in membership engagement and a 20% increase in event attendance

• Conceptualized and executed award-winning marketing campaigns for clients, earning recognition from industry organizations

Conclusion

With her extensive experience, strong creative vision, and proven track record of driving measurable results, Ann Powell is a dynamic marketing and branding leader poised to make a significant impact in the industries she serves. Her ability to blend strategic thinking with creative excellence positions her as a valuable asset to any organization seeking to elevate its brand presence and achieve sustained growth.