Professional Summary

Professional Overview

Anna Bertoldini is a seasoned Senior Social Media Brand Manager with extensive expertise in global brand marketing. She currently oversees social media strategy and execution for NielsenIQ, a leading data and analytics company. With a strong background in employer branding, personal branding, and public speaking, Anna brings a unique blend of skills to drive impactful brand campaigns and engage diverse audiences.

Experience Summary

Current Role

As the Senior Social Media Brand Manager at NielsenIQ, Anna is responsible for developing and implementing innovative social media strategies to enhance the company's global brand presence. She leads a team of digital marketing professionals to create engaging content, manage social media channels, and measure the effectiveness of campaigns. Under her guidance, NielsenIQ has seen a significant increase in social media engagement and brand awareness.

Career Progression

Prior to her current role, Anna held various senior-level positions in employer branding and global marketing. As the Global Head of Employer Branding at NielsenIQ, she played a pivotal role in shaping the company's talent attraction and retention initiatives. Earlier, she served as the Global Employer Branding Manager at Glovo, where she successfully built the company's employer brand from the ground up. Anna's diverse background also includes experience in marketing strategy, content creation, and stakeholder engagement at companies like Intel Corporation and BlackRock.

Academic Background

Anna holds a Bachelor's degree in Marketing and Communications from the University of Barcelona, where she graduated with honors. She is a lifelong learner and continuously seeks opportunities to enhance her skills, including through workshops and certifications in personal branding and public speaking.

Areas of Expertise

• Social media strategy and campaign management

• Global brand marketing and positioning

• Employer branding and talent attraction

• Personal branding and career coaching

• Public speaking and keynote presentations

Professional Impact

During her tenure at NielsenIQ, Anna has spearheaded several impactful social media initiatives that have resulted in a 25% increase in the company's social media following and a 35% improvement in customer engagement. As a personal branding and career coach, she has empowered numerous professionals to achieve their career goals through her workshops and one-on-one coaching sessions.

Conclusion

With a diverse background in global marketing, employer branding, and personal development, Anna Bertoldini is a versatile and highly sought-after professional. Her ability to drive innovative brand strategies, engage diverse audiences, and inspire others through her public speaking and coaching make her a valuable asset to any organization. Anna is poised to continue her upward trajectory, making a lasting impact on the industry and the lives of those she mentors.