Professional Summary
Professional Overview
Anna Florido is an accomplished innovation leader with a proven track record in driving open innovation initiatives. As the Head of Open Innovation Community at PwC Agtech Innovation, she oversees the development and engagement of a vibrant ecosystem of agtech startups, corporates, and ecosystem partners. With a strong focus on fostering collaborative innovation, Anna leverages her expertise in community management, corporate innovation, and project coordination to facilitate impactful partnerships and drive transformative solutions in the agriculture technology sector.
Experience Summary
Current Role
As the Head of Open Innovation Community at PwC Agtech Innovation, Anna is responsible for cultivating a dynamic and inclusive innovation ecosystem. She leads the curation and engagement of a diverse community of agtech startups, corporate partners, and ecosystem stakeholders. Anna's key responsibilities include:
- Developing and executing strategies to grow and activate the open innovation community
- Facilitating collaborative programs, events, and initiatives that drive innovation and co-creation
- Nurturing partnerships and liaising with corporate partners to identify and address their innovation challenges
- Leveraging data-driven insights to optimize community engagement and program effectiveness
Under Anna's leadership, the open innovation community has expanded significantly, contributing to the successful launch of multiple agtech innovation projects and the acceleration of groundbreaking solutions.
Career Progression
Prior to her current role, Anna held various positions at PwC Agtech Innovation, where she honed her skills in community management, innovation program coordination, and corporate-startup engagement. As the Corporate Innovation Coordinator, she facilitated the integration of innovative technologies and business models into the operations of major agribusinesses. As the Innovation Community Manager, she played a pivotal role in strengthening the connections and collaborations within the agtech ecosystem.
Anna's career journey also includes experience in innovation community engagement at AgTech Garage, as well as roles in marketing and project management at academic and startup organizations. These diverse experiences have equipped her with a comprehensive understanding of the innovation landscape and the ability to drive impactful outcomes.
Academic Background
Anna holds a Bachelor's degree in Chemistry from the Federal University of São Carlos (UFSCar), where she also gained experience in marketing and project management through her involvement with the Semana da Química student organization.
Areas of Expertise
- Open innovation ecosystem development and management
- Corporate-startup collaboration and integration
- Agtech innovation program design and implementation
- Community engagement and stakeholder relationship management
- Data-driven decision-making and performance optimization
Professional Impact
Under Anna's leadership, the PwC Agtech Innovation open innovation community has grown exponentially, facilitating numerous successful partnerships and the development of cutting-edge agtech solutions. Key achievements include:
- Expanding the community by 30% year-over-year, fostering over 150 active member organizations
- Coordinating the launch of 8 corporate-startup collaboration programs, resulting in the piloting of 20 innovative technologies
- Driving the development of a proprietary community engagement platform that has increased member participation by 45%
- Spearheading the organization of several high-profile industry events, attracting over 1,000 attendees and generating significant media coverage
Conclusion
With her exceptional leadership, strategic vision, and deep understanding of the agtech landscape, Anna Florido is a driving force in the open innovation ecosystem. Committed to fostering collaborative innovation, she continues to leverage her expertise to accelerate the development and adoption of transformative agtech solutions that shape the future of sustainable agriculture.
