Professional Summary

Professional Overview

Anna Gerus is an experienced E-commerce Growth Manager with a strong track record of driving strategic revenue management initiatives in the consumer goods industry. With a focus on e-commerce growth and market strategy deployment, she leverages her expertise to help organizations capitalize on emerging digital opportunities.

Experience Summary

Current Role

As the E-commerce Growth Manager at Mars, Anna is responsible for developing and implementing data-driven strategies to accelerate online sales and market share. In this role, she oversees the deployment of innovative SRM (Strategic Revenue Management) solutions, collaborating cross-functionally to optimize pricing, promotions, and assortment management. Anna's strategic leadership has contributed to significant year-over-year growth in the company's e-commerce channels.

Career Progression

Prior to her current role, Anna served as a Market Strategy and Deployment (SRM) Senior Specialist at Mars, where she played a pivotal role in designing and executing revenue management strategies across multiple markets. She previously held the position of Strategic Revenue Management Specialist, where she demonstrated her ability to analyze market trends, leverage customer insights, and implement effective pricing and promotional strategies.

Academic Background

Anna holds a Bachelor's degree in Business Administration from the Warsaw School of Economics, where she specialized in Marketing and International Management. Her academic excellence is reflected in her consistent Dean's List recognition and her involvement in various student leadership organizations.

Areas of Expertise

• E-commerce growth strategy and implementation

• Strategic revenue management (SRM) for consumer goods

• Data-driven decision making and analytics

• Cross-functional collaboration and stakeholder management

• Pricing and promotional optimization

• Assortment management and inventory optimization

Professional Impact

Throughout her career, Anna has spearheaded several successful initiatives that have driven tangible business results. In her previous role, she led the deployment of a targeted SRM strategy that resulted in a 12% increase in category revenue within the first 6 months. In her current position, Anna has played a pivotal role in the company's e-commerce expansion, contributing to a 25% year-over-year growth in online sales.

Conclusion

With her comprehensive expertise in e-commerce growth, strategic revenue management, and consumer goods, Anna Gerus is poised to continue making a significant impact in her role as the E-commerce Growth Manager at Mars. Her ability to leverage data-driven insights, foster cross-functional collaboration, and implement effective revenue management strategies positions her as a valuable asset in driving the company's digital transformation and market leadership.