Anna Godkin – Director of Paid Marketing, Bellroy
Key Professional Details
Anna Godkin currently holds the position of Director of Paid Marketing at Bellroy, a premium accessories company headquartered in Melbourne, Victoria, Australia. She is based in Northcote, VIC, and is an established member of Bellroy's executive team. Anna specializes in orchestrating digital marketing initiatives, focusing on paid media strategy, analytics, segmentation, and integrated campaign development.
Contact & Role Overview
- Current Position: Director of Paid Marketing
- Company: Bellroy
- Location: Northcote, VIC, Australia
- LinkedIn: [Anna Godkin](http://www.linkedin.com/in/anna-godkin-a72a5441)
- Core Responsibilities:
- Strategic leadership of paid marketing campaigns
- Digital channel management and performance analytics
- Audience segmentation and personalized targeting
- Reporting and data-driven growth initiatives
Professional Background & Experience
Anna Godkin brings multi-faceted experience to her current role. Prior to joining Bellroy, she held impactful positions at notable agencies, including OMD Australia, Atomic 212º, and dentsu X. Her background reveals a proficiency in client solutions and media planning, providing her with a strong foundation in executing complex, cross-channel campaigns. This combination of agency-side and in-house expertise underpins her capability in translating brand strategy into measurable digital outcomes.
She possesses a demonstrated history of guiding organizations into new digital channels with a focus on leveraging analytics, reporting, and media integration. This is evidenced by her previous work supporting entities such as Circus Oz in expanding digital reach and campaign performance.
Anna completed a Graduate Certificate from Swinburne University of Technology (2015–2016), further reinforcing her analytical and strategic marketing skillset.
Notable Achievements & Initiatives
- Team Leadership in Community Projects: Anna served as team leader for a two-week project in Fitzroy Crossing, WA, designed to assist Aboriginal communities in transforming business ideas into actionable plans, showcasing leadership and social impact initiative.
- Client Solutions Leadership: Recognized for a strong history of client solutions management and innovative campaign direction across varied media environments.
- Integrated Media Campaign Delivery: Demonstrated ability in guiding organizations through successful digital transformations, campaign integration, and adoption of modern analytics workflows.
Bellroy Company Context
Bellroy is a globally recognized brand with headquarters in Melbourne. The company's executive team includes roles spanning product innovation, creative leadership, operations, and marketing. Within this structure, Anna's remit is critical for Brand Growth via Paid Digital Channels—a key driver for Bellroy's continued expansion in both domestic and international markets.
The company emphasizes innovation, digital-first strategies, and data-driven growth, aligning with Anna's areas of expertise. Collaboration is evident across teams, with Anna interfacing with brand, creative, analytics, and sales professionals such as Tyler House (Head of Marketing) and Julia Gaw (Brand Communications Director).
Actionable Insights
- Decision-Maker in Digital Marketing Spend: As Director of Paid Marketing, Anna is a principal stakeholder in evaluating, selecting, and optimizing marketing technology and service partnerships for digital advertising initiatives.
- Focus on Data-Driven Solutions: She prioritizes analytics and campaign measurement, demonstrating openness to platforms or solutions that enhance reporting, ROI insight, and targeting sophistication.
- Advocate for Integrated Approaches: Anna values seamless campaign management across channels, making her receptive to multi-solution offerings that streamline planning, execution, and performance review.
- Current Industry Challenges: Needs align strongly with innovation in attribution, audience segmentation, and digital growth, consistent with Bellroy's broader goals in a competitive, e-commerce-driven retail landscape.
Summary Table
| Name | Role | Location | Key Focus Areas | Previous Employers | Education |
|----------------|-------------------------------|--------------------|----------------------------------|-------------------------------|--------------------------------------------|
| Anna Godkin | Director of Paid Marketing | Northcote, VIC | Digital strategy, paid media, | Bellroy, OMD Australia, | Graduate Certificate, Swinburne University |
| | | | analytics, segmentation, | Atomic 212º, dentsu X | of Technology (2015–2016) |
| | | | integrated campaigns | | |
Anna Godkin's combination of strategic experience, hands-on leadership in digital marketing, and a proven track record in analytics and campaign effectiveness position her as a key decision-maker for solutions aimed at scaling Bellroy’s digital presence and paid acquisition efforts.
