Anna Hum-Thompson
VP, Digital + Marketing
Miami Beach, FL, United States
Professional Overview
Anna Hum-Thompson is an accomplished marketing and digital strategy executive with extensive experience driving growth and innovation for premium consumer brands. As the VP of Digital + Marketing at Luxury Brand Partners, LLC, she leads a high-performing team in delivering impactful integrated marketing campaigns that elevate brand visibility and drive measurable business results.
Experience Summary
Current Role
In her current role as VP, Digital + Marketing at Luxury Brand Partners, LLC, Anna is responsible for overseeing the development and execution of comprehensive digital marketing strategies across the organization's portfolio of luxury beauty and lifestyle brands. She leads a team of marketing professionals in leveraging data-driven insights to optimize campaign performance, improve customer engagement, and accelerate e-commerce sales. Under her guidance, the digital marketing function has achieved significant year-over-year growth, contributing to the company's overall success.
Career Progression
Prior to her current role, Anna served as the Director of Growth Marketing at Sakara Life, where she spearheaded the implementation of innovative digital marketing initiatives that drove a 25% increase in customer acquisition and a 15% improvement in customer retention. She also held marketing leadership positions at prestigious organizations such as The Estée Lauder Companies Inc. and No7 Beauty Company, where she demonstrated her expertise in developing and executing integrated marketing strategies that aligned with brand objectives and delivered measurable results.
Academic Background
Anna holds a Bachelor of Arts degree from Mount Holyoke College, where she specialized in marketing and communications.
Areas of Expertise
- Digital marketing strategy and execution
- Integrated marketing campaign planning and optimization
- E-commerce growth and customer acquisition
- Data-driven marketing analytics and performance optimization
- Brand storytelling and content creation
- Influencer marketing and social media strategy
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Anna has been recognized for her ability to drive innovation and achieve exceptional results. At Sakara Life, she led the implementation of a highly successful social media and influencer marketing program that generated a 20% increase in social media engagement and a 30% lift in direct-to-consumer sales. At No7 Beauty Company, she spearheaded the development of a comprehensive digital marketing strategy that resulted in a 35% year-over-year growth in online revenue. Her industry contributions and proven track record of success have earned her a reputation as a strategic marketing leader in the luxury consumer goods sector.
Conclusion
With her deep expertise in digital marketing, brand strategy, and customer engagement, Anna Hum-Thompson is poised to continue driving transformative change and growth for Luxury Brand Partners, LLC. Her proven ability to align marketing initiatives with business objectives, coupled with her passion for innovation and data-driven decision-making, make her a valuable asset to the organization. Anna is committed to leveraging her extensive industry experience to elevate the company's digital presence, enhance the customer experience, and propel the business forward in an increasingly competitive market.
