Professional Summary
Professional Overview
Anna Keenan is an accomplished marketing, philanthropic, and customer experience leader with a proven track record of driving business growth and innovation. As the Vice President of Marketing, Philanthropy, and Customer Experience at CAKEWISH, she is responsible for spearheading strategic initiatives that enhance brand visibility, foster meaningful customer connections, and support the company's philanthropic endeavors.
Experience Summary
Current Role
In her current role at CAKEWISH, Anna oversees the development and implementation of integrated marketing campaigns, customer engagement strategies, and philanthropic programs. She leverages her expertise in data-driven decision-making, content creation, and community outreach to amplify the company's brand presence and deliver exceptional customer experiences. Under her leadership, the marketing, philanthropy, and customer experience teams have driven significant growth and positive impact for the organization.
Career Progression
Prior to joining CAKEWISH, Anna held various leadership positions at Kendra Scott, where she excelled in regional marketing, philanthropic initiatives, and community relations. As the Senior Regional Marketing Manager for the West Region, she played a pivotal role in expanding the brand's footprint and driving sales growth. Before that, she served as the Regional Marketing and Philanthropic Manager, where she successfully integrated the company's philanthropic efforts into its marketing strategies, fostering strong community partnerships.
Earlier in her career, Anna gained experience in the hospitality and media industries, working as an Account Executive at OpenTable and a Sales and Research Analyst at The Networks of Mid-Missouri. These roles provided her with a diverse skill set and a deep understanding of customer-centric approaches to marketing and sales.
Academic Background
Anna holds a Bachelor's degree in Marketing from the University of Missouri-Columbia, where she graduated with honors and was actively involved in various student organizations.
Areas of Expertise
- Integrated marketing strategy and execution
- Customer experience optimization
- Philanthropic program development and implementation
- Data-driven decision-making and analytical insights
- Cross-functional team leadership and collaboration
- Community engagement and partnership building
Professional Impact
Throughout her career, Anna has demonstrated a strong commitment to driving meaningful impact. At Kendra Scott, she spearheaded innovative philanthropic initiatives that aligned with the brand's core values, resulting in substantial community engagement and enhanced brand reputation. In her current role at CAKEWISH, she has been instrumental in developing and executing data-driven marketing campaigns that have led to significant increases in brand awareness, customer loyalty, and sales performance.
Conclusion
With her comprehensive experience, strategic mindset, and passion for customer-centric innovation, Anna Keenan is poised to continue making a significant impact in the marketing, philanthropic, and customer experience realms. As she advances in her career, she remains dedicated to leveraging her expertise to drive business growth, foster meaningful community connections, and deliver exceptional value to the organizations and customers she serves.
