Anna Koklanakis

Senior Director Brand Strategy & Marketing

Professional Overview
Anna Koklanakis is an accomplished marketing and brand strategy executive with extensive experience leading high-impact initiatives in the fintech and e-commerce industries. As the Senior Director of Brand Strategy & Marketing at HelloFresh, she is responsible for spearheading the development and execution of the company's global brand vision and marketing campaigns.

Experience Summary

Current Role
As the Senior Director of Brand Strategy & Marketing at HelloFresh, Anna is the driving force behind the brand's strategic positioning and marketing efforts. She has played a pivotal role in amplifying the company's brand presence, expanding its customer base, and strengthening its market leadership. Through her data-driven approach and innovative strategies, Anna has consistently delivered measurable results, contributing to the company's strong growth and increased brand recognition.

Career Progression
Prior to her current role, Anna held various leadership positions at leading fintech companies, including Vice President of Brand at WorldRemit (now Zepz) and Global Head of Brand Marketing at Revolut. In these roles, she demonstrated her ability to develop and execute successful brand strategies, drive customer acquisition, and enhance brand equity. Her track record of success and industry expertise has positioned her as a respected thought leader in the field of brand strategy and marketing.

Academic Background
Anna holds a Bachelor of Arts degree in Marketing from the University of Cambridge, where she graduated with distinction. Her academic achievements and specialized knowledge in marketing and brand management have been instrumental in shaping her professional career.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development and execution

• Digital marketing and e-commerce optimization

• Customer acquisition and retention

• Data-driven decision making and performance analysis

• Cross-functional team leadership and collaboration

Professional Impact
During her tenure at HelloFresh, Anna has spearheaded the development and implementation of the company's global brand strategy, resulting in a significant increase in brand awareness and customer acquisition. She has also led the creation of award-winning marketing campaigns that have driven substantial growth and engagement across multiple markets.

Conclusion
With her extensive experience, strategic vision, and proven track record of success, Anna Koklanakis is a valuable asset to the HelloFresh team. Her dedication to delivering exceptional brand experiences and driving measurable results positions her as a respected leader in the industry. Anna's continued focus on innovation and her commitment to driving the company's growth make her an invaluable member of the HelloFresh organization.