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Anna Lorch

Professional Summary



Professional Overview


Anna Lorch is an accomplished senior executive with over 20 years of experience driving growth strategy, marketing, and digital transformation in the media, technology, and non-profit sectors. As the Senior Vice President of Growth Strategy & Marketing at Endpoints News, she is responsible for spearheading the company's strategic expansion, innovative marketing initiatives, and digital product development.

Experience Summary



Current Role


In her current role at Endpoints News, Anna is leading the development and execution of the company's growth strategy, with a focus on expanding its digital subscriber base, enhancing user engagement, and diversifying revenue streams. She oversees the marketing, product, and digital teams, driving the integration of data-driven insights, customer-centric design, and agile methodologies to deliver exceptional user experiences and accelerate business growth.

Career Progression


Prior to joining Endpoints News, Anna held executive positions at prestigious organizations, including The Washington Post, Georgetown University, the National Foundation for Credit Counseling, and AARP. Her diverse experience spans global marketing, subscription strategy, loyalty program management, and digital transformation. Anna has a proven track record of driving revenue growth, improving operational efficiency, and fostering innovation within highly competitive and rapidly evolving industries.

Academic Background


Anna holds a Master of Business Administration (MBA) degree from Georgetown University, where she also served as an Adjunct Faculty member, teaching courses on marketing, loyalty, brand, and design thinking. Her academic background, combined with her hands-on industry experience, equips her with a unique blend of strategic and analytical capabilities.

Areas of Expertise


  • Growth strategy and marketing

  • Digital product development and transformation

  • Customer loyalty and subscription management

  • Data-driven decision making and performance optimization

  • Agile project management and team leadership


Professional Impact


Throughout her career, Anna has spearheaded numerous successful initiatives, including the implementation of a data-driven customer acquisition and retention strategy at The Washington Post, which resulted in a significant increase in digital subscriptions. At AARP, she led the revamp of the organization's loyalty program, driving enhanced member engagement and loyalty. At the National Foundation for Credit Counseling, Anna played a pivotal role in the organization's digital transformation, streamlining operations and improving service delivery.

Conclusion


With her extensive experience, strategic vision, and proven track record of delivering measurable results, Anna Lorch is well-positioned to drive the continued growth and success of Endpoints News. Her deep understanding of the media and technology landscape, coupled with her expertise in customer-centric marketing and digital innovation, make her a valuable asset in the ever-evolving media industry.