Professional Summary
Professional Overview
Anna Phelps is an accomplished marketing executive with over 20 years of experience in the pharmaceutical and biotechnology industries. She currently serves as the Director of Regional Marketing - Dermatology at Bristol Myers Squibb, where she is responsible for driving strategic regional marketing initiatives to support the company's dermatology product portfolio.
Experience Summary
Current Role
As the Director of Regional Marketing - Dermatology at Bristol Myers Squibb, Anna is responsible for leading a team of regional marketing professionals in the development and execution of targeted marketing strategies. She oversees the implementation of national marketing campaigns at the regional level, ensuring alignment with corporate objectives and leveraging local market insights to optimize campaign effectiveness. Anna's strategic leadership and data-driven approach have contributed to the successful launch and growth of several dermatology products within her region.
Career Progression
Prior to her current role, Anna held various sales and marketing leadership positions within the pharmaceutical industry. She served as the National Sales Director at Fennec Pharmaceuticals Inc., where she was instrumental in driving the commercial success of the company's oncology portfolio. Anna also gained extensive experience in the neuroscience and dermatology therapeutic areas while working at Eli Lilly and Company, where she progressed from a District Sales Manager role to a National Director of Thought Leader Engagement position.
Anna's diverse background also includes experience in the biotechnology industry, where she served as the Senior Manager for University Programming at Biogen, and a stint as the Head Women's Water Polo Coach at Virginia Military Institute, demonstrating her versatility and adaptability.
Academic Background
Anna holds a Bachelor's degree from an accredited university, where she specialized in Business Administration with a focus on Marketing.
Areas of Expertise
- Strategic marketing planning and execution
- Regional market analysis and segmentation
- Brand management and product lifecycle optimization
- Cross-functional collaboration and team leadership
- Data-driven decision-making and performance measurement
Professional Impact
Throughout her career, Anna has consistently demonstrated her ability to drive growth and impact within the pharmaceutical and biotechnology industries. Her strategic vision, data-driven approach, and strong leadership skills have enabled her to successfully launch and grow several dermatology and neuroscience products, contributing to the overall commercial success of her employer organizations.
Conclusion
With her extensive experience, proven track record of success, and deep industry expertise, Anna Phelps is well-positioned to continue making a significant impact in her role as the Director of Regional Marketing - Dermatology at Bristol Myers Squibb. Her commitment to innovation, collaboration, and delivering measurable results make her a valuable asset to the organization and a respected leader in the field.