Anna Yeager

Vice President, Marketing & Franchise Creative, Lucasfilm

Professional Overview

Anna Yeager is an accomplished marketing and creative executive with extensive experience in the entertainment industry. As the Vice President of Marketing & Franchise Creative at Lucasfilm, she oversees the creative direction and marketing strategy for the iconic Star Wars franchise, as well as other Lucasfilm properties. With a keen eye for storytelling and a deep understanding of audience engagement, Anna has played a pivotal role in driving the continued success and global reach of Lucasfilm's iconic brands.

Experience Summary

Current Role

As the Vice President of Marketing & Franchise Creative at Lucasfilm, Anna is responsible for leading the creative and marketing efforts that bring the company's beloved franchises to life. She works closely with the executive team to develop and execute integrated marketing campaigns, ensuring that Lucasfilm's content resonates with audiences worldwide. Her strategic vision and innovative approach have been instrumental in driving the growth and evolution of the Star Wars brand, as well as other Lucasfilm properties.

Career Progression

Prior to her role at Lucasfilm, Anna held various leadership positions in the entertainment industry, including Producer, Theatrical Marketing at The Walt Disney Studios, Creative Director and Producer at Herzog and Company, and Senior Producer at mOcean. Her diverse background has equipped her with a deep understanding of the creative and business aspects of the industry, allowing her to drive impactful marketing strategies and campaign initiatives.

Academic Background

Anna holds a Bachelor of Arts degree in Communications from the University of Southern California, where she graduated with honors.

Areas of Expertise

• Integrated marketing strategy and campaign development

• Franchise management and brand evolution

• Creative direction and storytelling

• Audience engagement and content optimization

• Collaborative leadership and cross-functional team management

Professional Impact

During her tenure at Lucasfilm, Anna has spearheaded several high-profile marketing campaigns that have contributed to the continued success and expansion of the Star Wars franchise. She has been instrumental in the launch of new Star Wars films, animators series, and interactive experiences, driving record-breaking box office and engagement numbers. Her strategic vision and innovative approach have cemented Lucasfilm's position as a global entertainment powerhouse.

Conclusion

With her passion for storytelling, deep industry expertise, and proven track record of success, Anna Yeager is a driving force in the entertainment industry. As the Vice President of Marketing & Franchise Creative at Lucasfilm, she continues to push the boundaries of what's possible, leveraging her creative and strategic acumen to captivate audiences around the world.