Anna Yum, VP of Digital & Integrated Marketing
Professional Overview
Anna Yum is an accomplished marketing executive with over 15 years of experience driving digital transformation and integrated marketing strategies for leading consumer brands. As the Vice President of Digital & Integrated Marketing at PRAVANA, she is responsible for overseeing the company's cross-channel marketing initiatives, leveraging data-driven insights to deliver exceptional customer experiences.
Experience Summary
Current Role
In her current role at PRAVANA, Anna is spearheading the company's digital and integrated marketing efforts, focused on expanding the brand's online presence, e-commerce capabilities, and customer engagement. She has successfully implemented data-driven marketing strategies that have resulted in a 25% increase in digital revenue and a 30% improvement in customer acquisition.
Career Progression
Prior to joining PRAVANA, Anna held senior marketing roles at Hello Bello, Gravity Brands, and ServiceTitan, where she consistently demonstrated her ability to drive growth, optimize marketing operations, and deliver measurable results. As the Vice President of Marketing at Gravity Brands, she led the rebranding and repositioning efforts that culminated in a 40% increase in brand awareness and a 35% uplift in customer loyalty.
Academic Background
Anna holds a Bachelor's degree in Business Administration with a concentration in Marketing from the University of Southern California. She is also a certified Digital Marketing Specialist and has completed Executive Leadership programs at Harvard Business School.
Areas of Expertise
- Digital marketing strategy and execution
- Integrated marketing campaign development and optimization
- Customer experience design and personalization
- E-commerce and omnichannel marketing
- Data analytics and performance measurement
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Anna has spearheaded numerous successful marketing initiatives that have driven significant business impact. At ServiceTitan, she led the implementation of a robust marketing automation platform, resulting in a 50% increase in lead generation and a 25% improvement in sales conversion rates. At YP, The Real Yellow Pages®, she was instrumental in the company's digital transformation, overseeing the launch of a new e-commerce platform that contributed to a 30% growth in online revenue.
Conclusion
With her deep expertise in digital marketing, proven track record of driving growth, and collaborative leadership style, Anna is poised to continue making a lasting impact at PRAVANA. She is committed to leveraging the latest technologies and data-driven strategies to enhance the company's marketing efforts and position it for long-term success.
