Anna Zikeyeva is an accomplished marketing and sales executive with over 20 years of experience in the pharmaceutical industry. As the Director of Sales and Marketing at ACINO, she leverages her deep expertise in strategic planning, brand management, and team leadership to drive business growth and improve patient outcomes.
Experience Summary
Current Role
As the Director of Sales and Marketing at ACINO, Anna is responsible for developing and executing integrated marketing and sales strategies to promote the company's pharmaceutical products. She leads a team of marketing and sales professionals, providing strategic direction, performance oversight, and mentorship to ensure the achievement of revenue and market share goals. Under her leadership, ACINO has experienced a 15% increase in product sales and a 20% improvement in brand recognition within the Kazakhstani market.
Career Progression
Prior to joining ACINO, Anna held various marketing and sales roles at Takeda and Nycomed Austria GmbH, where she demonstrated a proven track record of success. As the Marketing Director at Takeda, she successfully launched several new products, resulting in a 25% increase in market share. During her time at Nycomed Austria GmbH, she progressed from a Medical Representative to a Regional Sales Manager and Marketing Manager, showcasing her ability to drive operational efficiency and foster productive relationships with key stakeholders.
Academic Background
Anna holds a Bachelor's degree in Pharmacy from the Almaty Medical Institute and a Master's degree in Pharmaceutical Marketing from the University of Vienna. She is also a certified Project Management Professional (PMP) and has completed executive leadership programs at the Harvard Business School.
Areas of Expertise
- Strategic marketing and brand management
- Sales force optimization and channel management
- New product launch and commercialization
- Market research and competitive analysis
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Anna has demonstrated a strong ability to develop and implement successful marketing campaigns that have increased product awareness, driven sales growth, and improved patient access to essential medications. Her contributions have been recognized through various industry awards, including the CAMO Marketing Excellence Award and the VAPP Sales Leader of the Year Award.
Conclusion
With her extensive experience, proven track record of success, and commitment to excellence, Anna Zikeyeva is a valuable asset to ACINO and the pharmaceutical industry as a whole. She is well-positioned to continue driving the company's growth and making a meaningful impact on the lives of patients in Kazakhstan and beyond.
