Annabelle Hoover

Chief Operations Officer

Professional Overview
Annabelle Hoover is an accomplished operations executive with over 20 years of experience driving strategic initiatives and operational excellence across the outdoor and retail industries. As the Chief Operations Officer at Filson, she is responsible for overseeing all aspects of the company's operations, including supply chain management, logistics, customer service, and production.

Experience Summary

Current Role
As the Chief Operations Officer at Filson, Annabelle is responsible for optimizing the company's operations and driving continuous improvement across the organization. She oversees a team of cross-functional leaders and works closely with the executive team to align operations with the company's strategic objectives. Under her leadership, Filson has streamlined its supply chain, implemented new technology solutions, and enhanced its customer service capabilities, resulting in increased efficiency and improved customer satisfaction.

Career Progression
Prior to joining Filson, Annabelle served as the Interim Executive Director at United Way of Rockbridge, where she led the organization's strategic planning and operational initiatives during a critical transition period. Before that, she held various leadership roles at Outdoor Research, including Enterprise Resources Planning PM, DEI Chief Galvanizer, Vice President of Operations, and Senior Director of Planning and Customer Service. Annabelle's earlier career was marked by her tenure at Brooks Running, where she held positions in customer operations, project management, and international and apparel operations.

Academic Background
Annabelle holds a Bachelor of Arts in Creative Writing from the University of Washington and has completed coursework in Accounting, Finance, and Communications from the same institution. She also has a degree in Financial Management from Dabney S. Lancaster Community College.

Areas of Expertise

• Operations management

• Supply chain optimization

• Logistics and distribution

• Customer service and experience

• Enterprise resource planning (ERP) implementation

• Diversity, equity, and inclusion (DEI) strategy and execution

Professional Impact
Annabelle is recognized for her ability to drive operational excellence and foster a culture of continuous improvement. At Outdoor Research, she led the implementation of a new ERP system that streamlined processes and improved data-driven decision-making. She also served as the DEI Chief Galvanizer, spearheading initiatives that enhanced the company's diversity and inclusion efforts. Annabelle's contributions have had a lasting impact on the organizations she has served, and she is known for her strategic vision, collaborative leadership, and commitment to operational excellence.

Conclusion
With her extensive experience, proven track record of success, and deep industry expertise, Annabelle Hoover is well-positioned to lead Filson's operations function and contribute to the company's continued growth and success. Her ability to drive operational efficiency, foster innovation, and champion diversity and inclusion make her a valuable asset to the organization.