Annamari Mikkola

Director of Creative and Content | New York, New York, United States

Professional Overview

Annamari Mikkola is an accomplished creative and content leader with extensive experience in the hospitality and technology industries. As the Director of Creative and Content at MDSolarSciences, she is responsible for driving the company's visual identity, digital content strategy, and overall brand expression.

Experience Summary

Current Role

As the Director of Creative and Content at MDSolarSciences, Annamari oversees the development and implementation of compelling visual and written content across the company's digital platforms, marketing materials, and various client-facing initiatives. She leads a team of designers, copywriters, and content specialists to ensure consistent and impactful brand messaging that resonates with the target audience. Under her leadership, the company has seen a significant increase in website engagement, social media following, and overall brand awareness.

Career Progression

Prior to her current role, Annamari served as the Creative Director at The Watergate Hotel, where she spearheaded the rebranding and renovation of the iconic Washington, D.C. property. She has also held positions as a UX/UI Project Manager at Intel Corporation and a Creative Web Migration Manager at CBRE Global Investors. Additionally, Annamari has experience as the Principal and Creative Director of her own design studio, Annamari Mikkola Creative, where she collaborated with a diverse range of clients to deliver innovative brand solutions.

Academic Background

Annamari holds a Bachelor of Fine Arts in Graphic Design from the Parsons School of Design, where she graduated cum laude. Her academic achievements include winning several design awards and scholarships, showcasing her exceptional creative abilities and strategic thinking.

Areas of Expertise

• Brand strategy and identity development

• Digital content creation and optimization

• User experience (UX) and user interface (UI) design

• Project management and team leadership

• Creative problem-solving and innovation

Professional Impact

Annamari's work has had a tangible impact on the companies and clients she has served. At The Watergate Hotel, she led the creative team in rebranding the property, which resulted in a 25% increase in room bookings and a 35% rise in event bookings. During her time at Intel Corporation, she successfully managed the migration of the company's global website, improving user engagement and streamlining the customer experience.

Conclusion

With her exceptional creative vision, strategic mindset, and proven track record of driving impactful results, Annamari Mikkola is poised to continue making a significant contribution to the success of MDSolarSciences. Her diverse industry experience and innovative approach make her a valuable asset in the ever-evolving world of creative and content leadership.