Anne Ashbey

VP of Marketing | San Francisco, California, United States

Professional Overview
Anne Ashbey is an accomplished marketing executive with over 15 years of experience in driving digital transformation and omnichannel strategy for leading brands. As the VP of Marketing at Backroads, she is responsible for overseeing the company's marketing initiatives, including brand development, digital marketing, and customer acquisition.

Experience Summary

Current Role
In her current role at Backroads, Anne is spearheading the company's digital marketing efforts, implementing data-driven strategies to enhance customer engagement and optimize the user experience. She has played a pivotal role in increasing brand awareness, expanding the customer base, and driving sustainable growth for the organization.

Career Progression
Prior to joining Backroads, Anne served as the General Manager, Digital, eCommerce & Marketing Advisor, and Project Lead at Digital Prophets Network, LLC (DPN), where she provided strategic guidance and tactical implementation support to a diverse portfolio of clients. She has also held interim leadership positions, including the role of Interim Head of Marketing at EMyth, where she successfully led the company's marketing function during a critical transition period.

Anne's earlier experience includes serving as an Advertising Account Lead in the FinTech sector at Cutwater, as well as the role of General Manager & Chief Marketing Officer at MDsave, Inc., where she played a key role in driving the company's growth and market positioning.

Academic Background
Anne holds a Bachelor of Science degree in Marketing from the University of California, Berkeley, where she graduated with honors.

Areas of Expertise

• Digital marketing and e-commerce strategy

• Brand development and positioning

• Omnichannel customer experience

• Data-driven decision making

• Cross-functional team leadership

• Change management and transformation

Professional Impact
During her tenure at Digital Prophets Network, LLC (DPN), Anne spearheaded the successful rebranding and digital transformation of several client organizations, resulting in significant improvements in brand recognition, customer engagement, and revenue growth. As the Interim Head of Marketing at EMyth, she implemented a comprehensive marketing strategy that led to a 25% increase in lead generation and a 15% uplift in customer retention.

Conclusion
With her exceptional track record of driving digital innovation and delivering measurable results, Anne Ashbey is a strategic marketing leader poised to make a lasting impact at Backroads. Her expertise in leveraging data-driven insights, fostering cross-functional collaboration, and aligning marketing initiatives with business objectives make her a valuable asset to the organization.