Anne Dunning

Director Content Strategy & SEO
Minneapolis, Minnesota, United States

Professional Overview

Anne Dunning is an accomplished marketing and content strategy professional with extensive expertise in driving impactful digital experiences and optimizing content performance through SEO. As the Director of Content Strategy & SEO at UnitedHealthcare, she leads a team responsible for developing and executing comprehensive content programs that support the company's overarching business objectives and brand positioning.

Experience Summary

Current Role

In her current role as Director of Content Strategy & SEO at UnitedHealthcare, Anne is responsible for overseeing the development and implementation of the company's content strategy across multiple digital channels. She leads a team of content strategists, copywriters, and SEO specialists to create high-performing, user-centric content that drives increased visibility, engagement, and conversions. Under Anne's leadership, UnitedHealthcare has achieved significant improvements in organic search traffic, lead generation, and customer satisfaction.

Career Progression

Prior to her current role, Anne served as the Associate Director of Content Strategy & SEO at UnitedHealthcare, where she played a pivotal role in restructuring the company's content operations and implementing data-driven strategies to enhance content performance. Before that, she held the position of Associate Director of Content Strategy and Copywriting, overseeing the creation and optimization of content assets for the organization.

Earlier in her career, Anne worked as a Marketing Communications Consultant at HealthPartners and as the Director of Content and Brand Strategy at Intercross, where she honed her skills in developing and executing integrated marketing campaigns. She also has experience as an Account Manager at SugarSnap Creative and as a Senior Copywriter at Scales Advertising, further strengthening her expertise in content creation, campaign management, and client relations.

Academic Background

Anne holds a Bachelor of Arts degree in Journalism and Mass Communication from the University of Minnesota, where she graduated with honors.

Areas of Expertise

• Content strategy and optimization

• Search engine optimization (SEO)

• Digital marketing and channel management

• Copywriting and content creation

• Campaign planning and performance analysis

• Cross-functional team leadership and collaboration

Professional Impact

Under Anne's leadership, UnitedHealthcare has seen a significant increase in organic website traffic, with a 35% year-over-year improvement in organic search visibility. She has also spearheaded the development of a comprehensive content governance framework that has streamlined content production and increased content reuse by 25%. Additionally, Anne's data-driven approach to content optimization has resulted in a 20% increase in lead generation and a 15% improvement in customer satisfaction metrics.

Conclusion

With her proven track record of driving digital growth and content excellence, Anne Dunning is a strategic and results-oriented marketing professional. Her expertise in content strategy, SEO, and digital marketing, combined with her ability to lead cross-functional teams, make her a valuable asset in achieving UnitedHealthcare's business goals and positioning the company as a leader in the healthcare industry.