Professional Summary
Professional Overview
Anne Framroze is a seasoned marketing executive with extensive experience in the higher education and real estate industries. As the Chief Marketing Officer and Senior Vice President of Marketing and Communication at the University of Southern California and the California Association of REALTORS®, she brings a proven track record of driving strategic marketing initiatives and fostering impactful brand development.
Experience Summary
Current Roles
Chief Marketing Officer and Senior Vice President, Marketing/Communication, University of Southern California (2007-Present)
- Provides strategic leadership in developing and implementing the university's comprehensive marketing and communication strategies
- Manages a team of marketing professionals to enhance the institution's brand visibility, student recruitment, and stakeholder engagement
- Spearheads innovative digital marketing campaigns and content creation to drive increased enrollment and alumni engagement
Chief Marketing Officer and Senior Vice President, Marketing/Communication, California Association of REALTORS® (2019-Present)
- Responsible for crafting and executing the association's marketing and communication strategies to promote its mission and services
- Leads the development and deployment of integrated marketing campaigns across digital and traditional channels
- Collaborates with industry stakeholders to foster thought leadership and strengthen the association's brand positioning
Career Progression
Executive Board Member, The Leadership Exchange (2008-2011)
- Served on the executive board, contributing to the strategic direction and program development of the professional development organization
Academic Background
- Bachelor's Degree in Marketing, University of California, Los Angeles
Areas of Expertise
- Strategic marketing and brand management
- Digital marketing and content creation
- Stakeholder engagement and communication
- Leadership and team management
- Higher education and real estate industry expertise
Professional Impact
- Spearheaded the redesign of the University of Southern California's website, resulting in a 25% increase in user engagement and a 15% improvement in conversion rates
- Developed and implemented a comprehensive social media strategy for the California Association of REALTORS®, leading to a 35% increase in social media following and a 20% rise in membership engagement
- Served as an advisory board member for the Global Women's Narratives Project at Oxford University, contributing to the advancement of gender equity initiatives in the academic and professional spheres
Conclusion
Anne Framroze is a dynamic marketing executive with a proven track record of driving strategic marketing initiatives and fostering impactful brand development in the higher education and real estate industries. Her expertise in digital marketing, stakeholder engagement, and industry-specific leadership has positioned her as a trusted advisor and transformative leader within her organizations and the broader professional community.