Professional Summary
Professional Overview
Anne Sherwood is an accomplished marketing executive with over a decade of experience in the media and entertainment industry. As the Vice President of Affiliate Marketing at NBCUniversal, Inc., she is responsible for developing and executing innovative strategies to drive customer acquisition and engagement across the company's vast portfolio of digital and traditional media platforms.
Experience Summary
Current Role
In her current role as VP Affiliate Marketing at NBCUniversal, Inc. since 2010, Anne has been instrumental in expanding the company's reach and revenue through strategic partnerships with leading affiliates and distributors. She oversees a team of marketing professionals who are responsible for managing and optimizing affiliate relationships, negotiating favorable contract terms, and implementing data-driven marketing campaigns to increase viewership and subscriber growth.
Under Anne's leadership, the affiliate marketing team has consistently exceeded their annual revenue targets, contributing significantly to the overall financial performance of the company. She has leveraged her deep understanding of the media landscape and consumer behavior to identify new partnership opportunities and adapt the company's marketing strategies to stay ahead of industry trends.
Career Progression
Prior to joining NBCUniversal, Anne held marketing roles with increasing responsibilities at several prominent media companies, including ABC and CBS. She has a proven track record of driving business growth, improving operational efficiency, and fostering collaborative relationships with cross-functional teams and external partners.
Throughout her career, Anne has demonstrated a keen ability to analyze complex data, identify strategic opportunities, and implement effective marketing campaigns that deliver measurable results. Her expertise in digital marketing, content distribution, and customer segmentation has been instrumental in helping her employers stay competitive in the rapidly evolving media landscape.
Academic Background
Anne holds a Bachelor of Science degree in Marketing from the University of Pennsylvania's Wharton School, where she graduated cum laude. She is a recognized thought leader in the industry and has been invited to speak at numerous industry conferences and events.
Areas of Expertise
- Affiliate marketing strategy and execution
- Digital media distribution and optimization
- Customer acquisition and retention
- Data-driven decision making
- Negotiation and contract management
- Cross-functional team leadership and collaboration
Professional Impact
Under Anne's leadership, the affiliate marketing team at NBCUniversal has consistently outperformed industry benchmarks, driving a 20% increase in affiliate revenue over the past three years. She has spearheaded the development of innovative marketing programs that have successfully expanded the company's reach and engagement with key audience segments.
Anne's commitment to continuous improvement and her ability to adapt to changing market conditions have earned her a reputation as a strategic, results-oriented marketing executive. She is a valuable asset to NBCUniversal and is well-positioned to continue driving the company's success in the ever-evolving media landscape.
