Annie Hu

Vice President Marketing, Product Development and Trade Marketing

Professional Overview
Annie Hu is an accomplished marketing executive with extensive experience in the beauty and personal care industry. As the Vice President of Marketing, Product Development and Trade Marketing at Joico, she oversees a diverse portfolio of responsibilities, driving strategic initiatives and delivering impactful results.

Experience Summary

Current Role
In her current role as Vice President, Annie is responsible for spearheading the company's marketing strategies, leading product development efforts, and managing trade marketing initiatives. She has played a pivotal role in strengthening Joico's brand presence, expanding its product offerings, and forging strong relationships with key industry partners.

Career Progression
Prior to her current position, Annie held various marketing leadership roles at Joico, serving as the Marketing Director and Senior Marketing Manager. During this time, she demonstrated her ability to drive innovation, optimize marketing campaigns, and foster cross-functional collaboration. Her career journey showcases a steady progression of increasing responsibilities and a proven track record of success.

Academic Background
Annie holds a Bachelor's degree in Communications from the University of California, Los Angeles (UCLA), where she graduated with honors.

Areas of Expertise

• Strategic marketing planning and execution

• Product development and innovation

• Trade marketing and channel management

• Brand building and positioning

• Cross-functional leadership and collaboration

• Data-driven decision making and analytics

Professional Impact
Under Annie's leadership, Joico has witnessed significant growth in both brand recognition and market share. She has spearheaded the successful launch of several new product lines, resulting in increased customer satisfaction and revenue. Additionally, her effective trade marketing strategies have strengthened the company's partnerships with key distributors and retailers, further expanding Joico's reach and visibility within the industry.

Conclusion
With her exceptional marketing acumen, proven track record of success, and deep industry expertise, Annie Hu is poised to continue driving Joico's growth and solidifying its position as a leading player in the beauty and personal care market. Her versatile skillset and strategic vision make her a valuable asset to the organization.