Professional Overview

Annier~ Liao is a seasoned sales and brewing director with a strong background in the wine and beverage industry, currently based in Paris, Ile-de-France, France. Her key expertise areas include sales, marketing, and brewing, with a focus on the wine industry.

Experience Summary

Current Role

Annier~ Liao currently holds the position of Director of Sales-Director of Brewing at Castel Frères, a role she has held since 2021. She is also the Director of Sales Marketing at the subsidiary of Shanghai Castella Wine (China) Co., Ltd., a position she has maintained since 2012. Her key responsibilities include overseeing sales and brewing operations, developing marketing strategies, and leading cross-functional teams to drive business growth.

Career Progression

Prior to her current roles, Annier~ Liao worked as a Management Intern at FALANBAO INTERNATIONAL WINE LIMITED from 2005 to 2012. This early experience laid the foundation for her career trajectory and growth in the industry.

Areas of Expertise

Annier~ Liao possesses industry-specific skills in sales, marketing, and brewing, as well as technical competencies in team management and business development. Her leadership and management capabilities are demonstrated through her ability to oversee multiple roles and drive business growth.

Professional Impact

Although specific projects or initiatives are not detailed, Annier~ Liao's current and past roles demonstrate her commitment to the wine industry and her ability to contribute to its growth.

Conclusion

Annier~ Liao's professional trajectory is marked by her dedication to the wine industry and her ability to take on multiple leadership roles. Her current focus on sales, marketing, and brewing at Castel Frères and the subsidiary of Shanghai Castella Wine (China) Co., Ltd. positions her as a valuable asset to the companies she serves. With her unique blend of industry expertise and leadership capabilities, Annier~ Liao is well-equipped to drive business growth and make a lasting impact in the wine industry.