Professional Summary
Professional Overview
Anthony Layser is an experienced media and entertainment executive serving as the Executive Director of Content Acquisitions & Programming Strategy at Xumo. With a strong background in content acquisition, programming, and strategic business development, he plays a crucial role in shaping the content offerings and viewer experiences for this leading streaming platform.
Experience Summary
Current Role
As the Executive Director of Content Acquisitions & Programming Strategy at Xumo, Anthony is responsible for overseeing the company's content strategy, negotiating licensing agreements, and optimizing the programming lineup to drive viewer engagement and growth. He collaborates closely with cross-functional teams to identify, evaluate, and acquire compelling content that aligns with Xumo's brand and target audience. Through his strategic leadership, Anthony has helped Xumo expand its content portfolio and solidify its position as a premier streaming destination.
Career Progression
Prior to joining Xumo, Anthony held various leadership roles in the media and entertainment industry, including Vice President of Content Partnerships at FuboTV and Director of Content Acquisition at Pluto TV. In these positions, he demonstrated his expertise in content licensing, programming, and business development, successfully securing partnerships with leading media companies and expanding the content offerings for these streaming platforms.
Academic Background
Anthony holds a Bachelor of Arts degree in Communications and Media Studies from the University of Pennsylvania, where he graduated with honors.
Areas of Expertise
- Content Acquisition and Licensing
- Programming Strategy and Optimization
- Streaming Media and OTT Platform Management
- Strategic Partnerships and Business Development
- Cross-functional Collaboration and Team Leadership
Professional Impact
Under Anthony's leadership, Xumo has significantly expanded its content library, securing licensing agreements with major studios, networks, and independent content providers. His strategic insights and data-driven approach have contributed to Xumo's growth, driving increased viewer engagement and audience retention. Anthony is widely recognized as a forward-thinking and influential executive in the streaming media industry.
Conclusion
With his extensive experience, deep industry expertise, and proven track record of success, Anthony Layser is poised to continue driving innovation and growth in the ever-evolving media and entertainment landscape. As Xumo's Executive Director of Content Acquisitions & Programming Strategy, he is committed to delivering exceptional content experiences that resonate with audiences and position the company for long-term success.
