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Anthony Melzi

Anthony Melzi


Senior Vice President, Business Development Lifestyle


New York, New York, United States



Professional Overview
Anthony Melzi is a seasoned business development executive with over 18 years of experience driving growth and innovation across the lifestyle, apparel, and consumer products industries. As the Senior Vice President of Business Development Lifestyle at Authentic Brands Group, he leverages his deep industry expertise and strategic acumen to identify and capitalize on emerging market opportunities.

Experience Summary

Current Role
In his current role at Authentic Brands Group, Anthony is responsible for leading the company's business development initiatives within the lifestyle sector. He oversees the identification, evaluation, and execution of strategic partnerships, licensing agreements, and acquisition opportunities that align with the company's brand portfolio and growth objectives. Under his leadership, Authentic Brands Group has successfully expanded its lifestyle offerings and strengthened its position as a global leader in brand management and consumer product development.

Career Progression
Prior to joining Authentic Brands Group, Anthony held various senior-level positions, including CEO of North America at New Flag GmbH, Executive Vice President of Global Sales and Marketing at JD Beauty Group / Wet Brush, and Vice President of Sales at Adidas Kids: LT Apparel and Mission Athletecare. Throughout his career, he has demonstrated a strong track record of driving revenue growth, forging strategic partnerships, and spearheading innovative product and marketing initiatives that have resulted in significant business impact.

Academic Background
Anthony holds a Bachelor of Science degree in Finance from Rutgers University, where he graduated with honors.

Areas of Expertise
  • Business development and strategic partnerships

  • Licensing and brand management

  • Sales and marketing strategy

  • Operational excellence and process optimization

  • Mergers and acquisitions


Professional Impact
During his tenure at Authentic Brands Group, Anthony has played a pivotal role in securing several high-profile licensing agreements and strategic partnerships that have expanded the company's global footprint and diversified its brand portfolio. His strategic vision and leadership have been instrumental in driving the company's growth and solidifying its position as a leading player in the lifestyle sector.

Conclusion
With his extensive industry experience, proven track record of success, and exceptional leadership skills, Anthony Melzi is poised to continue driving the growth and evolution of Authentic Brands Group's lifestyle business. His dedication to innovation, customer-centricity, and operational excellence make him a valuable asset to the organization and a respected industry leader.