Professional Overview
Antonella Pisani is an accomplished digital transformation leader with over 20 years of experience driving growth and innovation across the retail and ecommerce industries. As the CEO and Founder of Eyeful Media, an Inc 5000 company, she leverages her deep expertise in digital strategy, marketing, and technology to help clients maximize their online presence and drive measurable business results.
Experience Summary
Current Role
As CEO and Founder of Eyeful Media, Antonella leads a talented team in providing comprehensive digital solutions for clients across various sectors. Under her guidance, the agency has been recognized as one of the fastest-growing companies in the United States. Antonella is responsible for setting the strategic vision, overseeing day-to-day operations, and ensuring client satisfaction through the delivery of innovative, data-driven campaigns.
Career Progression
Prior to founding Eyeful Media, Antonella held several senior leadership roles at prominent retail and consumer brands. As Vice President of Global Ecommerce at Fossil Group, she spearheaded the company's digital transformation and expansion into new markets. She also served as Vice President of Digital Commerce at JCPenney and Senior Vice President and General Manager of Ecommerce at Guitar Center, where she drove substantial revenue growth through strategic digital initiatives.
Antonella's earlier career experience includes roles in acquisition marketing, online advertising, and web development at companies like Provide Commerce, Gateway, and Websidestory (now Adobe Analytics).
Academic Background
Antonella holds a degree from the University of San Diego and additional education from an unnamed institution.
Areas of Expertise
- Digital strategy and ecommerce
- Omnichannel marketing and customer experience
- Data-driven decision making and performance optimization
- Cross-functional team leadership and collaboration
- Driving organizational change and innovation
Professional Impact
Antonella's leadership and expertise have been recognized through her appointments to the Forbes Agency Council and the North Texas Food Bank Advisory Council. She has spearheaded numerous successful digital campaigns that have driven significant growth and revenue for her clients.
Conclusion
With her extensive industry experience, strategic mindset, and passion for digital transformation, Antonella Pisani is a trusted advisor and influential leader in the retail and ecommerce space. As CEO of Eyeful Media, she continues to guide her team in delivering cutting-edge, data-driven solutions that help clients thrive in the ever-evolving digital landscape.
