Antonio Curto

Senior Marketing Manager | Berlin, Germany

Professional Overview

Antonio Curto is an experienced Senior Marketing Manager with a proven track record of driving impactful marketing strategies and campaigns across the ecommerce and technology sectors. With a strong background in performance marketing, data-driven analytics, and global GTM initiatives, he excels at leveraging digital channels to achieve measurable business growth.

Experience Summary

Current Role

As the Senior Marketing Manager at SCAYLE Commerce Engine, Antonio is responsible for developing and executing comprehensive marketing plans to support the company's continued expansion. He oversees a team of specialists in areas such as paid media, content creation, and marketing automation, ensuring seamless delivery of customer-centric campaigns. Under his leadership, Antonio has played a pivotal role in increasing brand awareness, driving qualified leads, and contributing to SCAYLE's position as a leading provider of innovative ecommerce solutions.

Career Progression

Prior to his current role, Antonio served as a Senior Digital Marketing Consultant at McKinsey & Company, where he advised top-tier clients on digital transformation and omnichannel marketing strategies. He has also held marketing leadership positions at prominent food delivery and consumer goods companies, including Delivery Hero, foodpanda, and adidas group. Throughout his career, Antonio has demonstrated his ability to thrive in fast-paced, data-driven environments, consistently delivering measurable results and driving organizational growth.

Academic Background

Antonio holds a degree in Business Administration from the prestigious Università Commerciale Luigi Bocconi, where he also served as the President and Head of Corporate Relations for the Italian Student Organization.

Areas of Expertise

• Performance marketing, including paid social, display, and search engine optimization

• Global go-to-market strategy and product management

• Data-driven marketing analytics and campaign optimization

• Cross-functional collaboration and team leadership

• Omnichannel marketing strategy and execution

Professional Impact

During his tenure at Delivery Hero, Antonio spearheaded the implementation of a sophisticated paid social media strategy, leading to a 28% increase in new customer acquisition and a 35% improvement in return on ad spend. At foodpanda, he was instrumental in developing and executing a targeted display advertising campaign that contributed to a 22% year-over-year growth in online orders.

Conclusion

With his unwavering commitment to excellence, proven expertise in digital marketing, and strong leadership abilities, Antonio Curto is poised to continue driving transformative growth for SCAYLE Commerce Engine and its clients. His strategic vision, combined with his data-driven approach, makes him a valuable asset in the ever-evolving ecommerce landscape.