Antonio Forjaz

Head of Latin America
Sao Paulo, State of Sao Paulo, Brazil

Professional Overview

Antonio Forjaz is an experienced business leader with a proven track record of driving growth and innovation across the digital media and entertainment industry in Latin America. As the Head of Latin America at Entain, he is responsible for leading the company's strategic expansion and operational excellence in the region, leveraging his deep understanding of the market dynamics and consumer preferences.

Experience Summary

Current Role

As the Head of Latin America at Entain, Antonio is responsible for spearheading the company's overall strategy and execution in the Latin American market. He oversees a team of regional experts and guides the implementation of innovative products and services tailored to the diverse needs of customers across the region. Under his leadership, Entain has achieved significant market share growth and expanded its footprint in key Latin American markets, solidifying the company's position as a leading player in the digital gaming and entertainment space.

Career Progression

Prior to his current role, Antonio held various leadership positions at prominent organizations in the digital media and entertainment industry. As the Country Manager at Entain and Prime Video & Amazon Studios, he successfully led the localization and go-to-market strategies, driving customer engagement and revenue growth. His extensive experience in CRM, digital marketing, and customer lifecycle management at Globoplay and Samsung Electronics has equipped him with a deep understanding of customer behavior and the ability to devise innovative solutions to meet their evolving needs.

Academic Background

Antonio holds a Bachelor's degree in Business Administration from the University of Sao Paulo, where he graduated with distinction. He has also completed executive education programs at leading institutions, further enhancing his strategic and leadership skills.

Areas of Expertise

• Digital transformation and innovation in the media and entertainment industry

• Regional market expansion and localization strategies

• Customer-centric product development and growth hacking

• Data-driven decision-making and performance optimization

• Building and leading high-performing, cross-functional teams

Professional Impact

During his tenure at Entain, Antonio has played a pivotal role in driving the company's market share growth in Latin America by over 25% and expanding its customer base by 35%. He has also spearheaded the launch of several groundbreaking initiatives, including the development of a personalized content recommendation engine and the implementation of a robust customer loyalty program, which have significantly improved user engagement and retention.

Conclusion

Antonio Forjaz is a seasoned executive with a proven track record of success in the digital media and entertainment industry. As the Head of Latin America at Entain, he is poised to lead the company's continued expansion and innovation in the region, leveraging his deep market expertise, strategic vision, and exceptional leadership skills to deliver exceptional value for both the business and its customers.