Anum Hashmani - Director of Community, Brand
Professional Overview
Anum Hashmani is an accomplished community and brand professional with a proven track record of driving engagement, fostering brand loyalty, and amplifying brand presence across digital channels. As the Director of Community and Brand at FIGS, she leverages her expertise in influencer strategy, social media management, and user acquisition to elevate the company's position in the healthcare and lifestyle industries.
Experience Summary
Current Role
In her current role as the Director of Community and Brand at FIGS, Anum is responsible for leading the company's community-building initiatives, managing influential partnerships, and crafting cohesive brand narratives that resonate with FIGS' diverse customer base. She works closely with cross-functional teams to develop and execute strategic marketing campaigns that drive user acquisition, engagement, and retention. Under her leadership, FIGS has experienced a 25% increase in social media following and a 30% uplift in customer lifetime value.
Career Progression
Prior to her current role, Anum served as the Senior Community Manager and Community Manager at FIGS, where she was instrumental in cultivating a thriving online community and leveraging influencer partnerships to amplify the brand's reach. She also brings experience from her previous roles as an Influencer Strategist at Meli Marketing and a Social Media and Influencer Relations Specialist at Luminess Cosmetics, where she honed her skills in digital strategy and user acquisition.
Academic Background
Anum holds a Bachelor of Arts in Marketing and Communications from the University of California, Los Angeles, where she graduated with Magna Cum Laude honors.
Areas of Expertise
- Community management and engagement
- Influencer marketing and strategic partnerships
- Social media strategy and content creation
- Digital marketing and user acquisition
- Brand development and positioning
- Cross-functional collaboration and project management
Professional Impact
Throughout her career, Anum has consistently demonstrated her ability to drive measurable results. At FIGS, she has spearheaded the company's influencer marketing program, resulting in a 40% increase in brand-related user-generated content. Additionally, she has been instrumental in the development and launch of FIGS' community-focused initiatives, which have contributed to a 15% increase in customer loyalty and a 20% reduction in customer churn.
Conclusion
Anum Hashmani's diverse experience, strategic mindset, and dedication to community-building make her a valuable asset to the FIGS team. As the Director of Community and Brand, she continues to push the boundaries of digital engagement and brand amplification, positioning FIGS as a leader in the healthcare and lifestyle industries.
