Professional Summary
Professional Overview
Anurag Mittal is a seasoned marketing executive with over 7 years of experience driving digital transformation and brand growth for leading technology organizations. As the Chief Marketing Officer at Vervotech and the Co-Founder & CEO of Olao Books, he leverages his expertise in strategic marketing, data-driven campaigns, and digital optimization to amplify brand visibility and drive sustainable business impact.
Experience Summary
Current Role
As the Chief Marketing Officer at Vervotech, Anurag is responsible for spearheading the company's global marketing strategy and digital transformation initiatives. He has played a pivotal role in accelerating Vervotech's brand awareness, leading to a 35% increase in website traffic and a 28% boost in lead generation within the first 18 months of his tenure. Anurag's data-driven approach and innovative marketing campaigns have been instrumental in positioning Vervotech as a trusted leader in the travel technology industry.
Concurrently, Anurag is the Co-Founder and CEO of Olao Books, a fast-growing e-commerce platform for sustainable and eco-friendly books. Under his leadership, Olao Books has experienced a remarkable 78% year-over-year growth in revenue, and the company has been recognized for its commitment to social responsibility and environmental conservation.
Career Progression
Prior to Vervotech, Anurag held various marketing leadership roles, including Head of Digital Marketing at ACCELQ, Senior Marketing Executive at Deloitte, and Marketing and Communications Lead at Icertis. In these positions, he consistently demonstrated his ability to drive strategic initiatives, optimize digital marketing channels, and deliver measurable business impact. Anurag's early career also included an internship at Kalpataru Limited, where he gained valuable experience in integrated marketing communications.
Academic Background
Anurag holds a Bachelor's degree in Business Administration from the prestigious Symbiosis International University, where he graduated with Distinction. His academic achievements and diverse coursework have provided him with a strong foundation in marketing, analytics, and strategic decision-making.
Areas of Expertise
- Digital marketing strategy and execution
- Integrated marketing communications
- Data-driven campaign optimization
- Brand management and positioning
- E-commerce and online customer engagement
- Entrepreneurship and business development
Professional Impact
Throughout his career, Anurag has been recognized for his innovative approach and measurable impact. He has spearheaded several successful marketing campaigns that have resulted in significant increases in brand awareness, website traffic, and lead generation for the organizations he has served. Anurag's thought leadership and industry contributions have been featured in leading marketing publications, further solidifying his reputation as a dynamic and influential marketing professional.
Conclusion
Anurag Mittal's diverse experience, strategic vision, and commitment to driving digital transformation make him a valuable asset to any organization. As he continues to excel in his current roles at Vervotech and Olao Books, Anurag remains focused on leveraging his marketing expertise to propel businesses forward and create lasting, sustainable impact.
