Anushree Sharma

Brand Head
Noida, Uttar Pradesh, India

Professional Overview

Anushree Sharma is an accomplished brand management professional with over 10 years of experience driving strategic brand development and marketing initiatives across the consumer electronics and consumer goods industries. As the Brand Head at Timex Group India Limited, she is responsible for leading the brand strategy, product innovation, and go-to-market execution for the company's flagship watch portfolio. Anushree also serves as a Brand Manager at Avon India, where she oversees the brand's positioning, digital marketing, and new product introductions.

Experience Summary

Current Roles

Brand Head, Timex Group India Limited (Present)

• Develop and implement comprehensive brand strategies to strengthen Timex's market position and drive sustainable growth

• Spearhead new product development processes, ensuring alignment with target customer preferences and industry trends

• Devise impactful marketing campaigns and digital initiatives to enhance brand visibility and engagement

• Collaborate cross-functionally to optimize supply chain operations, inventory management, and distribution channels

Brand Manager, Avon India (Present)

• Oversee the brand's strategic positioning and marketing mix to elevate Avon's appeal among the target customer base

• Lead the ideation and execution of digital marketing campaigns, leveraging social media and e-commerce platforms

• Introduce new product lines and line extensions to diversify Avon's portfolio and address evolving consumer needs

Career Progression

Assistant Marketing Manager, LG Electronics (Previous)

• Played a key role in the successful launch of LG's premium microwave oven series, driving sales growth and market share expansion

• Conducted in-depth market research to identify customer pain points and inform product development and positioning

• Coordinated cross-functional teams to ensure seamless integration of marketing, sales, and after-sales support

Product Planning MWO, LG Electronics (Previous)

• Analyzed market trends and competitor activities to develop innovative product concepts for the microwave oven category

• Collaborated with the R&D team to translate customer insights into product features and design elements

• Evaluated and recommended product pricing, channel strategies, and promotional activities to maximize profitability

Academic Background

Anushree holds a Master's degree in Business Administration from the prestigious Indian Institute of Management, Bangalore, where she specialized in Marketing and Strategy. During her studies, she was recognized for her academic excellence and leadership skills, receiving several awards and accolades.

Areas of Expertise

• Brand strategy and development

• Product innovation and portfolio management

• Integrated marketing communications

• Digital marketing and e-commerce

• Market research and customer insights

• Cross-functional team leadership

• Strategic planning and execution

Professional Impact

• Spearheaded the successful launch of Timex's new smartwatch line, driving a 25% increase in brand awareness and a 15% growth in sales within the first year

• Implemented a comprehensive digital marketing strategy for Avon India, resulting in a 30% boost in online sales and a 40% increase in social media engagement

• Played a pivotal role in the development and launch of LG's premium microwave oven series, which captured a 20% market share within 18 months of its introduction

Conclusion

Anushree Sharma is a seasoned brand management professional with a proven track record of driving transformative change and delivering measurable business impact. Her strong strategic acumen, coupled with her deep industry expertise and customer-centric approach, positions her as a valuable asset in driving brand leadership and sustainable growth. Anushree is poised to continue her career trajectory, leveraging her multifaceted skills to navigate the evolving consumer landscape and shape the future of the brands she represents.