Professional Role and Experience
Anushree Shivpuri currently serves as the Director of Sales & Operations at Blue Tokai Coffee Roasters (as of June 2025). Prior to this, she was the General Manager - Cafe Sales Growth from September 2023 to June 2025. Her earlier engagement with Blue Tokai included consulting on menu strategy and business development, indicating a strong involvement in both operational and strategic areas of the company.
She has accumulated 2 years and 4 months of experience at Blue Tokai Coffee Roasters, focusing on driving sales growth through café expansion and operational management. This tenure highlights her deepening leadership role within the company’s commercial functions.
Industry and Functional Expertise
Anushree brings expertise in:
- Brand Strategy
- Retail Marketing
- Product Development
- Sales and Operations Management
Her background reflects a blend of strategic marketing and operational execution, tailored to retail and product-focused business environments. Prior to Blue Tokai, her experience includes leadership roles at major brands such as Wendy's and McDonald's, supporting a robust foundation in fast-moving consumer goods and retail food services.
Educational Background
Information confirmed from LinkedIn references indicates education from the Mudra Institute of Communications, which is notable for marketing and communications specialization. This aligns with her professional skill set in brand strategy and marketing.
Company Context: Blue Tokai Coffee Roasters
Blue Tokai Coffee Roasters is a premium Indian specialty coffee brand distinguished by its commitment to transparency, traceability, and uncompromising quality. The company represents the evolving Indian specialty coffee landscape, emphasizing farm-to-cup freshness and Indian coffee producers' prominence on the global map.
- As of FY24, Blue Tokai operates over 135 outlets.
- The company reported ₹216 crore in revenue in FY24, and was noted to have achieved a substantial INR 400 crore Annual Recurring Revenue (ARR) milestone by early 2025.
- More recent figures and market perceptions position Blue Tokai as an approximate ₹650 crore coffee giant as of mid-2024, indicative of rapid growth.
- They operate an omnichannel strategy combining cafés, packaged coffee, and B2B partnerships, with cafés generating roughly two-thirds of revenue.
- Blue Tokai has also expanded internationally and undertaken global brand participation, including representation in global barista championships.
Relevant Insights for Stakeholder Engagement
Anushree’s current leadership over sales and operations at a rapidly growing, premium brand places her at the core of Blue Tokai’s expansion efforts, particularly in café rollout and revenue scaling. Her experience with menu strategy and business growth consulting suggests strong influence over product market fit and revenue drivers.
Given Blue Tokai’s scale—over 130 outlets and hundreds of crores in revenue—her position involves balancing operational execution with strategic sales plans amidst an evolving specialty coffee market in India. The brand's expansion into specialty coffee globally and upscale positioning offers context to her role’s complexity.
Her prior tenure at major consumer and food service brands (Wendy’s, McDonald’s) further underscores her capacity in handling marketing and operational challenges at scale, valuable for understanding market dynamics and competitive positioning.
Public and Professional Presence
- Active on LinkedIn ([profile link](http://www.linkedin.com/in/anushree-shivpuri-9a9aa15)) where she shares insights and professional updates.
- Participates in company-led social campaigns, reflecting engagement with brand culture and social causes.
- Publicly acknowledged as a “Proud Autism Parent,” indicating personal commitment to advocacy beyond professional duties, which can serve as a rapport point for personal engagement.
In summary, Anushree Shivpuri is a senior executive driving Blue Tokai Coffee Roasters’ sales and operational growth at a time when the company is aggressively expanding, with a background in brand strategy, retail marketing, and product development honed through prior roles at large consumer brands. Her leadership is critical to Blue Tokai's continued scale in India’s specialty coffee market and its broader commercial success.
