Apoorv Srivastava
AVP Brand Marketing
Professional Overview
Apoorv Srivastava is an accomplished marketing professional with over 7 years of experience driving brand strategy and digital transformation across the e-commerce and consumer goods industries. As the AVP of Brand Marketing at CoinDCX, he is responsible for leading the company's brand positioning, digital marketing, and customer engagement initiatives to drive growth and market dominance.
Experience Summary
Current Role
As the AVP of Brand Marketing at CoinDCX, Apoorv is spearheading the company's brand strategy and digital marketing efforts. He is responsible for developing and executing integrated marketing campaigns, strengthening the brand's online presence, and driving customer acquisition and retention. Under his leadership, CoinDCX has seen a significant increase in brand awareness and user engagement, positioning the company as a leading player in the cryptocurrency market.
Career Progression
Apoorv's career trajectory has been marked by progressive growth and increasing responsibilities. Prior to his current role, he served as the GM of Marketing at Domino's, where he was instrumental in revitalizing the brand's marketing strategy and driving a significant increase in sales and customer loyalty. Before that, he held various leadership positions at Blinkit, a leading e-commerce platform, where he spearheaded the company's digital marketing initiatives and helped the brand establish a strong presence in the highly competitive online grocery market.
Academic Background
Apoorv holds a Master's degree in Business Administration from the Indian Institute of Management, Bangalore, where he specialized in Marketing and Strategy. He also earned a Bachelor's degree in Electronics and Communication Engineering from the National Institute of Technology, Rourkela.
Areas of Expertise
- Brand strategy and positioning
- Digital marketing and e-commerce
- Customer acquisition and retention
- Integrated marketing campaign development
- Data-driven decision making
- Cross-functional team leadership
Professional Impact
During his tenure at CoinDCX, Apoorv has successfully launched several high-impact marketing campaigns that have contributed to the company's rapid growth and increased market share. His ability to leverage data and insights to drive strategic decision-making has been instrumental in the company's success. Apoorv has also been recognized for his industry contributions, having been featured in leading marketing publications and participating in industry events as a thought leader.
Conclusion
Apoorv Srivastava is a versatile and strategic marketing professional with a proven track record of driving brand growth and digital transformation. His extensive experience, coupled with his strong analytical and leadership skills, make him a valuable asset to CoinDCX as the company continues to expand its presence in the dynamic cryptocurrency market.
