Professional Overview
Name: Apoorva Hegde
Position: Product Marketing Manager
Company: Keka HR
Location: Bengaluru, Karnataka, India
Apoorva Hegde serves as the Product Marketing Manager at Keka HR, contributing over five years of experience in product marketing. Her expertise in SaaS (Software as a Service) platforms is instrumental in aiding companies in scaling and growing their business. Her past professional engagements include roles at prominent entities such as SpotDraft, Xoxoday, MAAS, and Affle, showcasing a robust career path in the tech and marketing industries.
Education
- BMS School of Architecture: Apoorva's educational background from this institution suggests a diverse skill set, potentially emphasizing creativity and strategic thinking beneficial for her role in marketing complex software solutions.
Professional Journey
Apoorva's career trajectory reflects a deep understanding of product marketing, with significant roles across various companies focusing on digital and software services. Her work experience contributes to her ability to innovate and deliver effective marketing strategies, a crucial factor for her current position with Keka HR, a company known for providing HR solutions utilizing advanced technology platforms.
Previous Experience
- SpotDraft: Engaged in a role that likely involved contract management technologies, refining skills in product positioning and client communications.
- Xoxoday and Affle: Working in companies known for digital engagement, Apoorva would have expanded her knowledge and practice in enhancing customer experiences through digital interfaces.
- MAAS: Here, APOORVA likely honed skills in aligning marketing strategies with business growth objectives in the competitive digital advertising landscape.
Current Role at Keka HR
As a Product Marketing Manager at Keka HR, Apoorva is tasked with developing and executing marketing strategies that support the company's SaaS offerings. Her role involves cross-functional collaboration, leading go-to-market strategies for product launches, and gaining consumer insights to drive user engagement and satisfaction. This experience and her prior background equip her to tackle challenges in a fast-paced tech environment, ensuring optimal product-market fit and revenue growth.
Note: This report is based on the most current data available and aims to provide actionable insights into Apoorva Hegde’s professional profile for strategic engagement.
