Professional Summary
Professional Overview
April Hennig is the Chief Merchandising & Marketing Officer at Moda Operandi, Inc., a leading luxury fashion e-commerce platform. With over 15 years of experience in the retail and fashion industry, she is a seasoned executive with a proven track record of driving strategic growth and innovation. Hennig's expertise spans merchandising, marketing, brand development, and omnichannel strategy.
Experience Summary
Current Role
As the Chief Merchandising & Marketing Officer at Moda Operandi, Hennig is responsible for leading the company's merchandising and marketing efforts. She oversees the curation and positioning of the brand's luxury fashion offerings, ensuring alignment with evolving consumer preferences and market trends. Hennig also spearheads the development and implementation of integrated marketing campaigns, leveraging data-driven insights to enhance customer engagement and drive business growth.
Career Progression
Prior to her current role, Hennig served as the President at Jonathan Simkhai, where she successfully guided the brand's expansion and solidified its position in the luxury fashion market. She previously held leadership positions at renowned retail organizations, including Vice President and Divisional Merchandise Manager at Bergdorf Goodman, and Buyer and Assistant Buyer at Saks Fifth Avenue.
Throughout her career, Hennig has demonstrated her ability to drive strategic initiatives, foster strong partnerships, and deliver measurable results. Her industry expertise and keen understanding of consumer behavior have enabled her to consistently deliver innovative solutions that have positively impacted the businesses she has served.
Academic Background
Hennig holds a Bachelor's degree from a prestigious university, where she specialized in Fashion Merchandising and Marketing.
Areas of Expertise
- Luxury fashion merchandising and product development
- Omnichannel marketing strategy and execution
- Brand positioning and customer experience optimization
- Data-driven decision-making and performance analytics
- Cross-functional team leadership and strategic planning
Professional Impact
Hennig's contributions have been recognized throughout the industry. She has been instrumental in driving the growth and success of the brands she has served, leveraging her deep understanding of consumer preferences and market trends to develop and execute effective strategies. Hennig's leadership and collaborative approach have enabled her to foster strong partnerships and deliver sustainable, measurable results.
Conclusion
With her extensive experience, strategic mindset, and passion for the fashion industry, April Hennig is well-positioned to continue driving innovation and growth in her role as the Chief Merchandising & Marketing Officer at Moda Operandi. Her proven track record of success, combined with her commitment to excellence, make her a valuable asset to the organization and the broader fashion industry.
