Professional Overview
April Wachtel is a seasoned founder and CEO with a strong background in the food and beverage industry, currently serving as the Founder/CEO of Cheeky Cocktails in New York, New York. Her key expertise areas include strategy, education, and leadership, with a focus on the consumer packaged goods (CPG) industry.
Experience Summary
Current Role
As the Founder/CEO of Cheeky Cocktails, April is responsible for overseeing the overall strategy and direction of the company. She also hosts and produces the Movers and Shakers Podcast, and provides coaching services to early-stage CPG founders through her website. Her key responsibilities include driving business growth, developing and implementing marketing strategies, and building partnerships with industry stakeholders.
Career Progression
April's career progression is marked by notable roles such as Founder/CEO of Swig + Swallow, Director of Programming and Education at Enthuse Foundation, and Cocktail Instructor at Astor Center. Her career trajectory demonstrates significant growth and a deepening expertise in the CPG industry, with a focus on strategy, education, and leadership.
Areas of Expertise
April's areas of expertise include:
Industry-specific skills: CPG industry trends, marketing strategies, and product development
Technical competencies: business planning, financial management, and team leadership
* Leadership and management capabilities: strategic planning, talent development, and stakeholder engagement
Professional Impact
April has made notable contributions to the CPG industry through her work as a founder, CEO, and coach. Her measurable achievements include driving business growth, developing and implementing successful marketing strategies, and building partnerships with industry stakeholders.
Conclusion
April Wachtel is a seasoned founder and CEO with a strong background in the CPG industry. Her current focus is on driving business growth and providing coaching services to early-stage CPG founders. Her value proposition lies in her expertise in strategy, education, and leadership, as well as her ability to drive business growth and build partnerships with industry stakeholders.
