Apurva Manvar

Chief of Staff to VP, Product Marketing, Midmarket
Austin, Texas, United States

Professional Overview

Apurva Manvar is a seasoned marketing and strategy professional with a proven track record of driving business impact across the technology industry. As the Chief of Staff to the VP of Product Marketing for the Midmarket segment at Adobe, she leverages her extensive expertise in go-to-market strategy, product positioning, and cross-functional collaboration to enhance the effectiveness of the company's midmarket product initiatives.

Experience Summary

Current Role

In her current role as Chief of Staff, Apurva serves as a strategic advisor and operational leader, supporting the VP in aligning the Midmarket product marketing team's efforts with the broader corporate objectives. She is responsible for driving the execution of key initiatives, optimizing workflows, and fostering cross-functional partnerships to ensure the seamless delivery of impactful marketing campaigns and product launches.

Career Progression

Prior to her current position, Apurva held various roles at Adobe, steadily advancing her career from an Associate in the Digital Experience team to a Manager in the Enterprise Segment of the Digital Media business unit. In these previous roles, she demonstrated her ability to develop and implement effective go-to-market strategies, deliver data-driven insights to inform product decisions, and collaborate with cross-functional stakeholders to drive successful outcomes.

Before joining Adobe, Apurva gained valuable experience as a Consultant at KPMG India, where she provided strategic advisory services to clients in the financial services and technology sectors. Her early career also included internships at Payoneer and Paytm, where she contributed to digital banking and fintech initiatives.

Academic Background

Apurva holds a Bachelor's degree in Electrical Engineering from the National Institute of Technology, Rourkela, where she graduated with distinction.

Areas of Expertise

• Go-to-market strategy development

• Product positioning and marketing

• Cross-functional collaboration and stakeholder management

• Data-driven decision making and insights generation

• Strategic advisory and operations optimization

Professional Impact

Throughout her career, Apurva has demonstrated a consistent ability to drive measurable business impact. At Adobe, she was instrumental in developing and implementing successful go-to-market strategies for the Enterprise segment, resulting in increased market share and revenue growth. Her data-driven insights and collaborative approach have earned her recognition as a valuable partner to both the product and sales teams.

Conclusion

Apurva Manvar is a versatile marketing and strategy professional who has made significant contributions to the technology industry. In her current role as Chief of Staff, she continues to leverage her expertise to enhance the effectiveness of Adobe's midmarket product initiatives, driving business success and demonstrating her value as a strategic and operational leader.